Published On: September 21, 2020
Effective Pay Per Click Marketing
Connecting with online customers via Pay Per Click Marketing can be the difference between a successful company and the rest. Internet research has a huge effect on the spending habits of customers, even when they are already in your store.
So how do you attract internet attention for your services? How do you set yourself apart from your competition and communicate the ways in which you are better positioned to fulfill a customer’s needs?
There are a variety of internet marketing methods. The ability to coherently make use of these methods will give you the best chance at attracting new customers to your business. One of the most effective methods is what’s known as pay per click marketing.
8 reasons why Pay Per Click Marketing is so effective:
- You Can Target Your Customers
- You Get Faster Results
- Pay Per Click allows for Scalability
- Provides Informative Metrics
- Campaigns are Adaptable
- You can Attract Relevant Traffic
- Increases Your Online Visibility
- PPC Addresses New Markets
1. You Can Target Your Customers
Throwing a net into random parts of the ocean isn’t going to get you any fish. But figuring out areas in which the fish congregate drastically improves your chances of success.
Pay per click (PPC) marketing allows for the same idea, except in the realm of internet marketing.
You have the ability to target specific keywords relating to different stages in your buyer’s journey. Not only that, but you can also target certain geographic locations. If you’re a local business, you probably don’t want to target someone on the other side of the country.
2. You Get Faster Results
PPC is revered for its quick turnaround on your marketing efforts. When done correctly, your ads will reach potential customers that are already interested in your services. A well-written and a strategically-targeted ad will show great returns, quickly.
This might not take the form of immediate leads, but it can be measured in the increase in traffic to your website. Of course, a well-designed website will have to do the work of converting these visitors into customers.
3. Pay Per Click allows for Scalability
These campaigns allow for many different ways to personalize your approach. The ability to increase or decrease your marketing efforts based on customer interest and habits is one of the most useful features of PPC marketing.
Are your customers more active at a certain time of day? Is there a recent holiday that might affect their online presence? You can schedule your campaign to increase during times when you project heavy activity and decrease when your customers aren’t around.
4. Provides Informative Metrics
Each campaign comes with a report on the ads’ performance. The number of views versus the number of clicks, the cost per conversion, and more. These metrics can be used to alter your campaign to get the most return for your money.
A quality marketing campaign is made through analyses and the resulting adjustments. PPC allows for the capability to make these adjustments easily and smoothly.
5. Campaigns are Adaptable
These metrics can be used to change every aspect of your pay per click marketing campaign. Hopefully, it won’t be necessary to actually alter every part of your campaign, but the capability is there.
The targeted keywords, the location, the time of day — all of it can be updated to provide a better return with the click of a button. You only pay when your ad actually receives a click from a user, so any alterations don’t come with an associated fee.
6. You Can Attract Relevant Traffic
As we said earlier, not all website traffic is created equal. You want to find people that are not only predisposed to an interest in your services but are actively looking for a company with which to do business.
This targeted traffic is more likely to convert into leads. Visitors that are already at some point in the buyer’s journey are looking for specific information. It’s up to your website to hook these people, prove your worth, and convert them into customers. And this is made much easier when these visitors already have a layer of interest.
7. Increases Your Online Visibility
There are multiple methods such as SEO to get your web pages to the top of relevant search results. Internet users rarely scroll past the first page — or even the first few results — of an internet search.
PPC ads are positioned alongside and at the top of search results pages. This puts you on par with or even above top results for a related search. This position on the page gets more eyes on your ad, which increases the chances of catching their attention.
8. PPC Addresses New Markets
Are you looking to expand your online markets? The first step is to see if there’s interest in your particular service by doing an audit. Are you hoping to attract new e-commerce opportunities? If so, you’ll need to get your name out into the different areas and markets for online users to find you.
Pay per click marketing is a direct way to get your name in front of new customers. But you need to do it strategically. JLB is your digital marketing and website expert at maximizing returns from PPC marketing campaigns.