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Why HootSuite is so sweet…

Author: JLB

Published On: February 21, 2011

So we’ve been playing a little at Camp JLB. The latest toy? HootSuite.

HootSuiteIf you’re new to social networking, you might not know what HootSuite does. If you’ve been social networking, you might not realize how far HootSuite extends.

So what is this technological joviality? HootSuite is web-based software for social media management. It is a resource that brings many of your social networking profiles under one roof. HootSuite built its business as a “Twitter tool,” allowing for the management of multiple Twitter accounts. But it has expanded its reach to include Facebook profiles, Facebook fan pages, LinkedIn,, WordPress, Myspace, and Foursquare.

For a brand management firm like JLB, HootSuite is a powerful tool that allows us to manage our own social media profiles in one place. And with the Pro version, we can manage our clients’ accounts in one spot, as well. This means if you’ve got a message that you want to distribute to Twitter, Facebook, and LinkedIn simultaneously, you can post it into HootSuite and assign it to all three networks with just a click. (Gone are the days of logging into three social networking accounts and “copying/pasting” the message multiple times.)

And, if you are the kind of business that likes to tailor its announcements and plan out  Tweets, Status Updates, and Posts, HootSuite allows for the scheduling of messages. This is very helpful when planning an overall social media campaign for the month (let alone for the year). It’s a great way to craft a series of messages and develop your comapny’s voice.

What’s more, HootSuite provides rich statistical data for Twitter and Facebook accounts — allowing us to see the effectiveness of a series of Tweets or reading into the demographics of your Facebook fans, for example. HootSuite even has a tie-in for your Google Analytics (one of the more powerful stats trackers on the Web).

Sounds pretty nifty, huh? We think so, and we’re expecting to see HootSuite expand its social networking reach over the coming year.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design