Published On: August 17, 2020
Finding How long does it take to rank in Google
We are often asked by our clients, “How long does it take to see the results from SEO”. Search engine optimization (SEO) is a combination of various efforts and time. And while this might sound like a math equation, there isn’t an exact result that comes out the other side within the SERP rankings. This is why an SEO company in Nashville, TN like JLB keeps a close eye on how your website is ranking in the google’s search engine. Adjustments to you website and SEO strategy will need to be made in order to show the best possible ranking results.
And this murkiness of returns and results can make the SEO process a little daunting for a business looking to get started in improving their search engine results rankings. Vague returns are not generally tolerated in the business model. If you’re going to be spending the money, when can you expect to see results?
This is a fair question. Entering into a new partnership means you have to analyze how advantageous it will be so you can weigh the benefits with the cost.
But the truth is that all marketing has a degree of murkiness. Running a TV advertisement doesn’t guarantee your target audience will be sitting on the couch watching the screen at that exact moment. Billboards don’t guarantee someone in need of your service will drive down that road.
SEO affords the ability to see exactly how well it’s working. There are metrics that can be tracked such as your website traffic, how well you rank for specific keywords, and the amount of leads and sales. This information is essential to dialing in an effective SEO strategy that provides trackable results.
How Long Will It Take to See SEO Results?
The answer is that it depends. Your standing on keyword rankings and the age of your website will provide a different starting point. However, if you want a non-guaranteed, vague number to give you a ballpark idea of when you can see the very beginning of your SEO efforts pay off: 4-6 months.
Keep in mind this depends on many things specific to your particular website. It takes a little bit to get the snowball rolling down the hill, and it’s going to start small. The good news is that these efforts compound on each other over time, so that snowball will continue to grow.
Influencing Factors That Affect SEO Results & Search Engine Ranking
We’ve mentioned that the specifics of your website will have an impact on how quick you will see an impact from SEO in Nashville. A website that has been around for a while will have a backlog of content that can garner attention from search engines. A brand new website, however, won’t have this long history to establish itself as a source of information. This benefit is made even more apparent if the older website has kept up a blog. A long list of pages will broaden the net of opportunities for catching the attention of search queries.
Another factor will be the competition within your particular industry. Do you have an extreme niche service such as dog nail polish in Clarkesville, TN? Or will you face more competition for a service such as a BBQ restaurant in Nashville, TN? The competition for your keywords amounts to a hill to climb — some hills are taller and steeper than others. A tall and steep hill doesn’t mean you won’t see results. But it might mean it will take a little longer to improve google ranking.
Updated Metrics Will Often Provide Results From SEO Strategies
The real reason a company introduces new marketing tactics like SEO is because they want to increase their leads and sales. SEO performance is conventionally measured by keyword rankings and clicks, but this is just the first step toward the ultimate goal. And while rankings and clicks are helpful in seeing what efforts are working and which efforts need to be tweaked, they shouldn’t be your focus when you’re trying to improve your organic search results.
Rankings and clicks will come along with leads and sales, but there isn’t necessarily a causal relationship between them. Some SEO companies will go for the quick wins — targeting low-competition keywords to get you to the top of rankings lists. And while it feels good to see yourself ranking highly for something, this doesn’t really mean anything if it doesn’t generate leads and sales.
Your bounce rate will be a good indicator of how these rankings are benefitting your company. This measures the tendency for people to visit your website and leave before exploring beyond the entrance page. This is an indication that the visitor either didn’t like what they found, or it wasn’t actually relevant to their search. A properly-targeted SEO campaign will generate visits from interested parties, leading to a lower bounce rate.
A successful SEO campaign in Nashville takes time. Patience is often necessary, but the results will come. The key is to keep your expectations realistic and know what to look for when evaluating the results of your SEO efforts. JLB has helped numerous companies in Nashville, Franklin, Brentwood, and all over middle Tennessee to build a beneficial online presence that shows real results.