Skip Navigation


What is UX Website Design?

Author: support

Published On: February 24, 2020

What is UX Website Design?

The causal internet user doesn’t usually think about what goes into the websites they use. Every aspect of a web page has been considered, tested, and optimized to be the best it can for the purposes it is to serve (if it’s done correctly, that is). But just because something is done behind the scenes doesn’t mean it’s any less important. In fact, these behind the scenes operations are essential to the website working properly. So who are these unsung heroes of the internet? Perhaps you’ve heard the term UX used in reference to a website. This is the term that relates to everything you interact with on a website. In other words, you wouldn’t be able to use the internet without the UX website design.

And now that we understand how important UX actually is, let’s look a little deeper into what it means, how it works, and how it impacts digital marketing.

What Does UX Mean?

UX is an (incorrectly spelled) acronym for “user experience.” This term can be applied to anything a person interacts with, but as a website design company, we’re concerned with how it relates directly to website design.

“User experience” simply refers to how someone feels as they use a service. On a website, this can take the form of anything a website visitor needs as they go about accomplishing their task or getting their needs fulfilled.

UX doesn’t necessarily refer to how a website looks, but instead relates to how it feels.  This represents a shift in how websites are designed. A former focus on aesthetics has shifted to an increased concentration on the mechanics of how it’s used. How easy and enjoyable is it for a person to use? Is it accessible on a variety of different devices and screen sizes?

Contact JLB for engaging website design in Nashville, TN.

UX vs UI

UI stands for “user interface.” It refers to the look of a website design and the ways in which a user interacts with it. This can be a little confusing when compared to UX, but there’s a difference between the two ideas.

UI relates directly to the aesthetics that are eschewed in UX. Also, while UX can refer to non-digital products and services, UI is strictly digital. UI designers consider every point at which a user can interact with their web design — icons, text placement, responsiveness, color schemes, etc.

To put it more simply, UI is what you see and use, and UX is what you feel while you use it.

The UX Honeycomb

Peter Morville further expanded the considerations behind UX design by introducing the User Experience Honeycomb.

ux honeycomb

These seven factors encompass the applicable characteristics of the user’s experience.

  1. Useful: Does the product or service of your website fulfill a potential need?
  2. Usable: Is your product or service easy to use and effective at fulfilling the user’s need?
  3. Desirable: Does your web design visual appearance inspire the visitor to want to use your product or service?
  4. Findable: Can users quickly and easily find what it is they are looking for when they are looking at your website design?
  5. Accessible: Can your website be accessed by everyone, including those with disabilities?
  6. Credible: Can your visitors trust the product, service, or information provided on your website?
  7. Valuable: The ultimate goal of a website is to increase profits. And if it’s for a non-profit, the goal is to increase awareness. Does your website design contribute to these goals?

The honeycomb serves as a tool for UX designers to keep all factors of the user’s experience in mind. Different websites will put varying amounts of emphasis on each of these factors, but they should all be kept in mind when considering how visitors are going to use a website design.

Why Is Website Design Important?

People are in a hurry and they will not use a site that is difficult, annoying, or unintuitive to use. Much like water flowing downhill, people tend to gravitate toward areas of least resistance. And if you offer a similar product or service as a close competitor but one website design is easier to use than the other, visitors will use the more intuitive web design.

The goal is to create return customers and visitors. And the best way to do this is to provide a useful and engaging service or product. However, your visitors aren’t going to take the time to use your service or product if they have a bad experience trying to navigate your website.

Trustworthy Website Design in Middle Tennessee

JLB has been providing quality website design to Nashville, Brentwood, and Franklin, TN for fifteen years. We place great importance not only on the aesthetic appeal of a functional website, but also providing a great experience for visitors at every point in the buyer’s journey.

Visit JLB for high-quality website design in the Nashville, TN area.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design