Published On: August 8, 2008
Every month I have the privileged task of creating web stat reports for clients. The report informs clients with detailed statistics about the traffic their site is receiving. First, clients are shown a chart that summarizes the visits their site received each month for a year. The next chart details every day of the month and the amount of visits and page views that the site is receiving. The report also includes charts that detail key phrases viewers use to get to that clients website, links from external pages that drive the viewer to the clients web site, Internet search engines that were used to bring traffic and a detailed chart that shows the most popular pages viewed on the clients website. JLB sends individual web stat reports to clients every month.
These reports are excellent tools for marketing strategies. They offer the clients the knowledge of what their web clientele is looking for when they find that site on the Internet. JLB clients can look at these reports and decide which web pages they want to focus on when launching new campaigns, new ideas, etc; for their businesses based on how much traffic individual pages are receiving. In addition, some of the key phrases that viewers use to find their site can be helpful in strategizing their next marketing campaign. Furthermore, the reports are helpful in making advertising decisions.
Online advertising is can be an affordable way to draw traffic to a specific website. These reports to some extent show if an online ad from a different website is drawing traffic to the site it is advertising. I always get excited when I see FranklinIs online banners driving viewers to our clients websites. In a paper heavy climate, it is a positive reinforcement that online ads do work!
Whether you are in the process of deciding what kind of a website you want, redesigning a website, thinking of strategic ways to learn more about your website, investing in online advertising, etc; web stat reports are an excellent monthly report card that JLB offers clients.