3 Ways to Leverage Video Content on Your Site

Author: JLB

Published On: March 14, 2017

We are a local web designer that Tennessee businesses trust. When your company needs quality website design, tools, or web services, turn to the experts at JBL Works. In this blog, we’ll help you decide whether or not video content is a good fit for your company. Specifically, we focus on these three topics (but keep in mind that we are always available to help answer your questions):

  • When you want to show or visualize complex ideas in a simpler format
  • When you want to add an interactive element to a presentation.
  • When you want to attract people on a time budget.

Video Content Helps You Visualize Complex Ideas

Some topics are just complicated. While it is always a good idea to provide text resources for your readers, a video can help explain complex ideas by showing rather than telling. Because not every person learns by reading, adding video content helps expand the size of your audience. A video also helps to build authority which can be a powerful part of the selling cycle.

Videos and Interactive Content

With new apps, you can add interactive content to videos. People can take quizzes, answer questions, and make choices based on questions that appear within the video. Technology makes it possible to insert click boxes that prompt viewers to participate. This is very helpful if you want to create a how-to video, employee training video, or a video that collects data about your viewers.

Interactive content is a powerful tool when you need to engage an audience. People need to pay attention because the video will ask them questions or quiz them.

When Your Audience Needs a Fast Answer

Short videos are just as powerful as full-length feature videos. Many people are looking for a quick answer or a demo on a product. Short videos help address the time issues or constraints that viewers have. They also open up the possibility of people sharing your content. So when your viewer needs a quick answer or demonstration, don’t disappoint by not having a video.

At JBL Works, we help businesses just like yours as a quality web designer Tennessee business trust. If you would like more information about how adding video to your website can help boost readership of your blog, articles, or to attract new visitors to your site, just call us. Phone (615) 794-2123. Our professional team will answer your questions and provide you with detailed solutions that help improve your web presence. You can also visit us online and explore our capabilities there.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design