Utilizing Your Blog as a Lead Generation Tool: 5 Helpful Tips

Author: JLB

Published On: March 19, 2017

Quality website design in Nashville, Brentwood and Franklin TN is available through JLB Works. In this blog, we discuss the powerful benefits of adding a blog and quality content to your website. JLB Works offers beautiful website design and tools that help local Nashville, Brentwood and Frankly TN business drive traffic to their sites. Specifically, we discuss how a blog can be used to:

  • Attract information seekers
  • Present a data exchange opportunity (email signup, etc.)
  • Address problems that consumers have and potentially offer a solution.
  • Inform and build trust
  • Show authority.

Attract Information Seekers

Blogs help businesses attract people who need information by using keywords and SEO tactics to place content. When someone searches for a keyword, a blog and its content help direct those internet searches to your website.

Present a Data Exchange Opportunity

A well-written blog with a good call-to-action(CTA) helps businesses gather contact information about visitors to the site. Many opportunities exist to trade information for email address such as a free download sent to an email address or the opportunity to sign up for a newsletter.

Address Problems That Consumers Have

A blog is a great place to answer questions that are common or that require more detail. Blogs also provide businesses the opportunity to start the win-win selling strategy by addressing consumer problems, building trust, and moving the customer down the sales funnel.

Inform and Build Trust

Blogs have a primary job of informing their audience. Whatever the topic is, a blog offers deeper conversation, instructions, and provides detailed information that customers need. By showing depth in a blog, you gain the reputation of being an authority and that helps build trust among your readers and that can help your site increase sales.

Show authority

When you have a well-constructed blog that is a library of well-written content, you become the go-to source for information about the topic. That position has a lot of power for businesses. It means that there is more interaction with your site and blog and that your content is helping to expose more readers to opportunities to exchange information for contact information.

Blogs are powerful tools and the help businesses in many ways. Does your business have a blog? Is it helping to attract visitors to your site? Does it help to show you as an authority on a subject? These are all questions that every business owner should ask. One of the things that we do at JBL Works is to help businesses understand where their online opportunities are. Because every business is unique, we approach this as a customized solution that fits your business model. Reach out to us if you have questions or if you would like one of our professional to evaluate your blog and answer your questions.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design