Skip Navigation


Trick or Treat?

Author: JLB

Published On: October 1, 2008

Advertising Online…can be tricky and rewarding

Online advertising comes in many different forms, with many different costumes, some are great and some are quite scary.  Many businesses that have advertised for years in print and are now moving towards online advertising may wonder,

“Is online advertising a trick or a treat?”

In my experience of 2+ years of online advertising, in many cases it is a treat for clients!  Online advertising is a way to give exposure to your business 24/7.  The ad can move and isn’t restricted to one black and white page.  In addition, online ads can hit a wide audience that in many cases can be tracked by location, date, the amount of visitors viewing the ad and so forth. 

One of my infamous caps that I wear at JLB is the advertising cap of  This cap incorporates many aspects of advertising.  From start to finish, I pursue possible clients.  I sit down with clients, listen to their online advertising needs, craft an ad package to suit those needs, negotiate a fair price, write up the contract and then the creative part begins…

Depending on their advertising needs, ads fall into two categories graphic ads and advertorials.  Designing banner ads is one of my favorite things about my position at JLB.  In addition, I also enjoy writing advertorials. 

With the banner ad, there is the challenge of using images and designs to let the ad speak with few words.  The whole goal of the ad is to raise awareness about the business and cause people to become curious and click on the ad thus taking them to the client’s website and hopefully the FI client gains a new client through the whole experience. 

With advertorials, in many cases I interview the client and write “their story.”  If the client already has “their story” compiled, I dig through the text and edit it.  Writing and editing are two essential keys in advertising.  Working on advertorials, there are always photos that need to be edited, resized and placed into the article in appropriate places.  Whether the ad falls into graphic design or advertorials both require a creativity and attention to detail. 

Right now, is cooking up some pretty sweet treats for clients.  If you are interested in learning more about how FranklinIs can help you with online advertising, send us an email:  These deals are sure to be a treat!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design