The Importance of a Strong Logo

Author: JLB

Published On: July 20, 2018

Let’s face it, competition for new clients is fiercer than ever, which is why there’s no better time than the present to analyze every piece of your marketing strategy to identify areas where you can improve. One thing many small business owners often overlook is their logo. While seemingly basic, it’s critically important for your business.

A good, eye-catching logo can attract –and maintain – new prospects’ interest in your business.  In fact, some marketing experts say that a good, eye-catching logo is “the holy grail for a business.” After all, instant brand recognition is an undeniable feature for many successful businesses. A good logo tells your clients how you will approach their unique needs before you’ve ever met, which in turn allows them to conceptualize what you have to offer with minimal engagement.

Logos Are Your Small to Medium Business’ First Impression

The importance of a good first impression is what motivates many companies to seek professional assistance in developing a logo.  Professional designers can offer rare insights into the message you’re trying to communicate with your logo, and distill it into a symbol that potential customers will carry with them long after they first lay eyes on it. Deciding what you want them to know – and what questions you want to leave them with – is an important marketing decision, and should be given ample time and consideration.

How to Convey Your Message through Your Logo

Deciding how you would like your company to be seen in perpetuity is not an easy process, and shouldn’t be rushed.  As you’re brainstorming ideas for your logo, here are a few questions to ask yourself:

  • Corporate Culture – What are your core corporate values?
  • Posture– Are you a young, vivacious start-up or a mature, polished enterprise?
  • Expression– Are you a conscientious, detail-oriented crew of perfectionists or a high-powered meeting of creative minds?

A logo speaks for your business before you have the opportunity to speak for it yourself, so it’s important that it conveys your attitude, the quality of your work, and the way you desire your business to be seen. A logo that miscommunicates any facet of your business or its corporate culture can give clients or customers the wrong idea about who are you are, and turn them away from your offerings, sight unseen.

Turning to Outside Help

If your small business is lacking that certain something that ties all of its positive elements together in a single symbol, let JLB Works combine the best that you have to offer into a visual representation of the living essence of your business.  We can help you project your business’ strengths with a memorable visual that will last in the minds of everyone who sees it. Request a quote from JLB Works today, and let us show you what we can do to make your business both recognizable and memorable.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design