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The Art of Self-Promotion on Social Media

Author: JLB

Published On: July 16, 2014

If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn.

It would certainly seem that we are in the minority with this strategy. There seems to be a a fine line between sharing enough of your own stuff and sharing too much. Most people would rather err on the side of just enough (or even less) in their social media strategy.

We all want to see our content read and shared widely, but no one wants to look like an attention hog. How much self-promotion is too much self-promotion? It’s a great question. Here’re some thoughts.

6 popular ratios for sharing content on social media

There are quite a few methods out there for choosing what to share. Most of these methods skew heavily toward sharing content you curate from other sites and sprinkling in your own stuff here and there. Here are 6 popular ratios.  Click here to keep reading.


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