Skip Navigation


Techfashion: Food for Thought

Author: JLB

Published On: December 8, 2008

I consider myself a fashionista of sorts.  Though, techfashion is not something that I have ever considered.  However, techfashion is making its way into the mainstream.  Have you heard of W-41?  They are launching a new phenomenon to the techfashion world.  

Here is how it works.  As a consumer, you would buy a product- such as a t-shirt from W-41.  The shirt would have its logo somewhere on it for others to see.  Someone sees that logo, and then they take out his or her phone and take a picture of the logo.  Within that logo is a barcode, once their phone scans the bar code- they will be directed to the owner of the shirt’s favorite website like Facebook, MySpace, etc; The “photo taker” can then send the t shirt wearer a message through their phone to the Facebook account, MySpace account, etc;

It is a pretty neat level that techfashion is going to, but I have to admit, it kind of rubs me the wrong way.  In a world where emails and text messaging are common ways of communicating, now you can send out a pick up line to someone you see out in public wearing a shirt without actually talking to the person face to face?  This is odd to me.  I fear that our community is getting away from the importance of face to face conversations.  There is something to be said for verbal communication.  With texting and emailing, sometimes what we mean to say gets lost in translation.  The intonations are not heard, the verbal expressions are not considered and the wrong message is portrayed.

Don’t get me wrong, I do think that it is a neat concept to take clothing and connecting with others via the Internet to a different level.  It is a cool idea that while you are out in the community others can email you and know what your favorite sites are simply by taking a picture of the W-41 logo.  I just don’t know if it sits too well with me as a good form of communicating.  What do you think about this new phenomenon?  Leave me a comment.  Until next time…

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design