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Social Media & Your Business: Why It Matters in 2016

Author: JLB

Published On: August 26, 2016

Does your business really need social media? Are you really asking this question in 2016? If you are, then you need to see a few statistics that will convince you once and for all that your business does not just need an effective social media marketing campaign, it may not be able to survive without it.

74% of consumers say that social media drives their purchasing decisions. Unless your customers are somehow that other 26%, these are your customers or potential customers that you are letting slip through your fingers. This is only the beginning. Let’s look a bit closer about why social media is so important to business today.

If you, as an individual, tell someone that you are not on Facebook, you are going to receive some pretty strange looks. But if your business is not on Facebook, I’ll tell you right now that you are crazy. In just the last 5 years, Facebook has become the #1 site visited by consumers. And they don’t just visit it once a day and then click away, they are on it many times a day and clicking away on whatever draws their interest. Are your ads and attention-grabbing posts among this sea of facts, inspiration, clickbait and fun quizzes? They should be.

Social Media & SEO

If you have a website, you’ve undoubtedly heard of SEO (Search Engine Optimization) by now. Search engines like Google use a complex algorithm to determine whether you appear on the 1st page or page 10 — which no one visits, BTW — when they perform a search. People use SEO strategies to appear on that sought after 1st page. Did you know that shares of your engaging content on Facebook are one of the greatest influencers of where you rank in searches? If not, you do now, so use it to your advantage.

In 2016, 6000 Tweets are sent per second, which amounts to over 500 million tweets a day. People are tweeting about everything from their favorite Nashville star to what they had for breakfast. But what should be more important to you is that more that half of twitter users very regularly share their favorite brands’ benefits and experiences. This is like hiring a multi-million person team to promote your brand and Twitter users do it for free. This is a marketing team that you should want to hire.

Video Marketing on Social Media

People love to watch videos, even ones without the fancy Hollywood special effects. Today, YouTube has over one billion users, which is almost 1 in 3 of everyone who uses the Internet. Hundreds of millions of hours of video are watched and often shared. You can tap into this customer base by developing must-see content.

This is how successful businesses today are reaching customers and maintaining their business. When your business provides helpful, interesting, clickable content through social media, you too can experience the power of social media. It doesn’t have to be overwhelming. When you put the right strategies and expertise into your marketing campaigns, you can achieve results that you can see and feel, as they impact your bottom line. So, start increasing your social media presence today.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design