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So you've got something to say…

Author: JLB

Published On: February 19, 2008

If your company is growing and your client base is building, sooner or later, you’re gonna want to send a message to your loyal customers.

The first step: Obtain contact information. In particular, you need to capture first names, last names and e-mail addresses. Most folks are willing to share at least that much, especially if they like your services or products.

The next step: Organize that information into a format that will easily import into a database. The easiest way to categorize client information for a database is to put it into a spreadsheet, like Excel. You can put each segment of information into separate columns.

After you’ve got your info compiled and organized, it’s time to decide how you want to send your message. Let’s face it, this is 2008, and if you’re still sending your marketing e-mails with Outlook, you’re sooo 1995. It’s slow, cumbersome and won’t allow you to format exactly the way you want. Worse still, if your e-list has more than 100 or so e-mail addresses, your server won’t likely process the entire transaction. And you’ll be foreced to send the message multiple times to various segments of your list.

There are waaay to many solid e-mail marketing programs out there for you to toil in the past. Constant Contact, iContact and StreamSend are just a few. But our favorite (by miles) is an easy-to-use program called EMMA.

emma e-mail marketing

Who’s EMMA? She’s a delightful, powerful and comprehensive way to send messages, track messages (see which ones bounce, see who opens the e-mail, see who clicks on which links within the e-mail), and tailor your messages to your audience. If you know how to use Microsoft Word, you can use EMMA. Better still, you can have graphics in your messages (photos, logo, colors, etc), and it won’t hinder your message from getting to someone’s in-box.

I could go on and on, but that’s enough for now. In the coming weeks, JLB WORKS is going to build out a new e-mail marketing section on our domain, and we’ll open it up to the world (especially our clients) to use. 

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design