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SEO… meet Social Networking

Author: JLB

Published On: August 28, 2010

Here at JLB, we use an array of tools to help our clients’ websites get noticed.

When we build a website and help promote that site online, some of our goals include increasing traffic, generating leads, and bolstering business. A website that doesn’t help grow a client’s online presence (and ultimately their business) is a website that isn’t living up to its full potential. We like websites that live up to their full potential.

With the emergence of social networking websites over the past few years, we have new (and more) tools in our hands to help our clients succeed. One of our favorite set of resources has been developed by a Nashville-based Internet marketing company, called Raven. The suite of tools offered in Raven range from analytics to SERP tracking to social media management (and measurement), among others. One of the most current tools, the social media management, offers several helpful features for an array of social media outlets, including a “personal manager,” Twitter, Facebook, SocialMention, and KnowEm.

JLB on RavenRaven’s social media management does a great job of sync’ing all of these features under one roof and then providing an insightful amount of statistical measurement within each. For example, with their Twitter management tool, we can analyze information, such as post tracking, mentions, friend-to-follower ratio, replies reach and retweet reach. All of these help to measure the overall impact of a business or organization’s Twitter account to determine how successful the account is being handled.

Additionally, Raven offers the ability to run each social media website through its software, thereby giving us what amounts to one-stop shopping. In other words, there’s no need to log into Twitter, then Facebook… we can just log into Raven, make posts or status updates, check the metrics on the previous week and keep moving forward. It’s all pretty nifty.

Keeping a finger on the pulse of the Web is critical to a design, development and online marketing firm, like JLB, as we strategize (in meaningful and practical ways) how to help our clients succeed everywhere they can on the Web.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design