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Search Engine Optimization for Costa Rica?

Author: JLB

Published On: May 14, 2009

A full SEO makeover? Okay, maybe we didn’t “optimize” Costa Rica, but we do have a client there who came to us six months ago wanting to improve her site’s organic standings. The client? Events & Weddings Costa Rica, a company focused on creating unique, customized wedding and honeymoon experiences in one of the most beautiful countries in the Western Hemisphere.

events costa ricaInitially, we took the site and re-engineered it. When the client came to us, her site was designed in .html files, largely based on tabular layouts. We transformed the coding infrastructure from table-based to CSS-based. This required a re-engineering on the .html files, as well as creating a more unified (and progressive) stylesheet. From there, we removed a lot of the unnecessary Flash components and started focussing on the actual words and content within the site pages. (The site still has some Flash elements, but now they enhance the image viewing experience, rather than detract from the design and content on the pages.)

Over time, we guided our client in re-writing the text on the site pages, taking care to emphasize important keywords in page titles, headlines and within paragraphs. A few months ago, we took the newly marked up site and wrapped it in a CMS (content management system). This allowed our client to be able to make updates on her own, and it allowed us to more creatively control the page output and file names. Within the CMS, we deployed a Blog tool, which gave our client another avenue to publish site content. What started as a five-page website has grown to more than 30 pages in just a few months since the CMS was introduced.

The best part? Our efforts for Events CR are completely trackable and traceable. Since we started working on this project, we have been measuring our progress by looking at things like site traffic and watching the site’s SERPs. Is it all working? Yes. The site now performs well across Google, Yahoo! and MSN Live for prime keywords like “costa rica events,” “event planning costa rica,” and “weddings costa rica.” To add to this momentum, we’ve just launched a Google AdWords campaign to help our client receive traffic for even more competitive keywords like “costa rica wedding planner” and “destination wedding costa rica.”

From here we will do a lot of monitoring and tweaking, as we look to help our client gain an edge over her competitors.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design