Skip Navigation


ROI & Online Marketing: How It Works

Author: JLB

Published On: April 20, 2017

A look at how ROI and content marketing works online.

Online marketing can make measuring and tracking ROI easier, but more complex. For example: Tracking can be much easier since the factors one is looking for can be measured if utilizing online tools (much like SEO). As SEO helps increase the visibility one has on the internet, it requires proper utilization in order for an individual to search for specific keywords and find your service. If your SEO is done correctly, one can expect a higher ranking when an individual tries to find a certain service (i.e. your service).  If the individual happens to find your service and it suits their needs, the likelihood for a conversion isn’t too far away.


SEO and ROI basically go hand in hand as they not only focus on traffic, popularity, and rankings, but they also focus on the revenue that was generated by your SEO practices. The success of great SEO can be measured by comparing the actual ROI with the anticipated ROI. These numbers can be found when investigating your conversion rates, how much was earned for your SEO practices, the budget used for your SEO practices, and the website’s monthly visits. When you have anticipated ROI, you can set goals when thinking about these factors; When you have actual ROI, you can see how you’ve performed. Long story short, comparing the anticipated and the actual ROI numbers allows one to optimize their SEO strategies and website traffic.

ROI & Online Marketing

SEO aside, the main purpose of online marketing is to promote your service. This marketplace allows one to create pages in which one can interact with followers and post listings that can lead individuals to your brick-and-mortar business. Social media makes it possible to review every important variable and the information doesn’t have to be measured manually. However, ROI can be nearly impossible to estimate with certainty when it comes to turning profits. Although its a different medium of marketing, it does have things in common with most traditional marketing campaigns.

ROI & Making Conversions

The best thing one can do to get an estimate of their conversions is to look at your Twitter account. Are your Tweets convincing and contributing to your profits? Since you’re up against a lot of competition online, finding your footing can seem nearly impossible given the fact that your customers won’t immediately respond to your Tweet and purchase from your service. However, we’ve cracked the code and made it possible for businesses to turn profits on their endeavors.

So if you’re looking to see more returns on your investments, build your online reputation, and live in the Brentwood, TN area, feel free to contact us today so we can develop your site and get you on the right path towards success.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design