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Responsive Web Design

Author: JLB

Published On: March 27, 2012

We seem to be getting this request a lot lately … “can you design our new site for a mobile phone?” or “will our new site look okay in an iPad?” or “should we re-design our website to be more mobile-friendly?”

It’s a valid line of thought — and these are exactly the kind of questions clients should be asking. Mobile web usage is at an all-time high (see insightful article and “infographic” from DigitalBuzz). Some estimate that mobile Internet usage will overtake desktop Internet usage by 2014. The way your site looks in an iPhone, on a Droid, or in a tablet matters now more than it ever has. The W3C even has a standards section devoted entirely to mobile.

W3C MobileFrom our vantage point, there are really two viable ways to plan for mobile – Responsive Web Design and Adaptive Web Design. For the moment, our go-to choice is Responsive Design. There is a lot to be said for both approaches, but focusing on Responsive (in this blog post) reveals a type of planning ahead strategy with limited “moving parts.” Essentially Responsive Design involves creating a master graphic design (just like always) from which we then create a set of similar designs but at different sizes (i.e. optimized design for particular devices, i.e. screens). At the same time, when we code those graphic designs, we can operate from the same “playbook” (the same html, the same CSS, and the same PHP). So, rather than creating a separate site for Desktops and a separate site for Mobile Devices, we are creating one site with the same content but variable designs.

When a browser comes to the site, it is “screened” by the site for size and then automatically shown the size most appropriate for the device. In other words, the layout of the website changes automatically to the screen resolution of the device accessing it; thereby giving the user an optimized website experience. Think of it as a site tailored just for your iPad or Desktop, depending on which machine you’re using to view the site.

Using Responsive Web Design, JLB is able to streamline its approach to building websites for our clients, which translates into more modern websites, more flexible websites, more efficient websites, and gives us a cost-effective solution for clients interested in “mobile sites.” For a great visual presentation of Responsive Web Designs, check out Designmodo’s blog post, featuring 50 examples and best practices.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design