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Q&A Part 3

Author: JLB

Published On: January 29, 2010

This is the last and final part of my Q & A with Joshua Lomelino discussing the Web design process. I wanted to post in two parts, but it’s so long that I decided to make it three. I hope you enjoy it.

What strategies do you employ when navigating towards a final visual website interface design for a client? How do you help them towards making a final decision when there are many variables in play?
Coding the basic site structure and putting it on our test server is a great final review. It makes the design seem more real and the actual site interaction is there. We usually don’t build out all of the pages, but just having a basic site up that the client can click through is really helpful for them to experience.

Would you show us a few projects and explain your creative process from sketch to rough designs, to finished design (if available)? Would you explain how you establish the purpose and nature of a website and the resulting interface design to visually describe the company and their website? is a local website that is a resource for all things Franklin and acts as a community for its users. With close to a thousand pages of content, and a demographic that runs the gamut of humankind, designing a user friendly interface for required lots of planning and about a million design iterations. FranklinIs has been around for about 5 years now and they were in desperate need of a redesign. Using Google Analytics, the site had collected a wealth of information over the course of its existence. We used that information to learn which pages received the most traffic, the amount of time a user spent on each page and from where in the country users came from. That information told us exactly what kind of content should be on the home page and which sections should receive the most focus. Instead of designing an individual page for each of the 10 sections, we decided we’d create 4 standard “landing page” interfaces that each section could fit into. So, we wireframed about 10 home pages iterations 8 different landing pages and 2 or 3 tertiary / standard content pages. We narrowed down the home page to 3 different wireframes and built them into designs. We then narrowed down the graphic designs into one final home page. The site is currently being built out and after almost a year of design and development, we’re about ready to launch.

What advice do you have for students preparing for a career in interactive design? What types of skills do you look in students when evaluating internship and employment positions?
It’s very important to follow the process. Designers begin with wireframes and sketches for a reason. There are certain instances when a designer can get away with not doing that kind of preliminary conceptualizing, but those should be rare occurrences.What I usually look for in an intern / designer is someone who listens and takes notes when receiving design critiques. I also appreciate students who are good at organizing their files and their layers in PSD’s.

Here are some sites that I’ve used as resources and as inspiration: Really good interface designer:

Amazing blog pointing out all aspects of interface design:

Another good resource:

One last thought: Sometimes it just doesn’t matter if you “follow all the rules” and create an end user focused interface design, because if something’s going to be successful, it’s just going to be successful no matter how well it’s designed. Case in point:

Interview by Joshua Lomelino, Director of Interactive Media, O’More College of Design
Joshua teaches courses in Interactive Media with a focus on information architecture, usability, and visual interface design.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design