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Q&A Part 2

Author: JLB

Published On: December 18, 2009

This is Part 2 of my Q & A with Joshua Lomelino discussing the Web design process. I wanted to post in two parts, but it’s so long that I decided to make it three. I hope you enjoy it.

How do you prefer to visualize conceptual models in an interface design?
Lets break down my personal process:

wireframes > digital comps > finished home page, secondary and sometimes tertiary page designs > HTML markups

The client reviews the marked up site on our test server and gives the final approval. I sometimes do sketches but not always. I can’t stress the importance of wireframes enough…especially when designing large sites with lots of content. They can save a lot of headache and a lot of time. This is a great article regarding wireframes:

Though it doesn’t happen often we’ve had clients that have approved everything: wireframes, sketches, jpeg mock ups…and have gotten to the fully and completely built out site on our server, and before we go live say, “This is a good start, but…”

What do you find are the most difficult milestones to meet with clients when establishing a visual identity for a company and for their website? Are there strategies you find helpful?
We do a fair amount of identity development and the kinds of clients we serve are varied. It’s hard to have a single process that applies to every client when everyone we do business with has a unique situation. We have developed identity design briefs that we ask each client to fill out. These briefs contain around 10 questions and serve to inform us of the clients history, their biggest competitor and what they would like to see happen with their business in a given timetable. The briefs really give us a glimpse of the personality of the clients business, which we’ll then craft into a brand. I think some of the most difficult situations arise when the client hasn’t already identified some of these key components.

Once the logo, colors, fonts, logo placement standards and printing substrates have all been decided on, we’ll begin working on the clients web design. Keep in mind that when sending web comps, some clients will take what they see literally. If you’ve used lorem ipsum to fill in some space, make sure they know it’s just filler text because they may ask why their site is in French (it’s happened).

At the start of a project, do you design more than one visual interface design to help the flow of ideas?
That really depends on the client. We have our clients fill out a web design brief (very similar to our identity briefs) which consists of questions that help them identity their goals but also helps to dictate the design process. Sometimes the project will require several different design examples and, sometimes, a client needs us to guide their decision making process a little more than usual, which means we offer one interface design and explain why it’s the best solution.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design