Published On: April 9, 2009
If football is a game of inches, SEO (search engine optimization) is a game of words. The right words, when placed together and when tagged correctly, can make all the difference in gathering visitors, engendering links, building traffic and increasing business.
Franklin Synergy Bank understands the importance of SEO. That’s why they’ve hired Team JLB.
Our job? To dig into their site’s code, analyze its traffic and develop a series of strategies to improve their search engine rankings. Over the next several weeks, we’ll be re-engineering their site’s pages with strict CSS/XHTML coding, marking up their current content for effective placement, and consulting with FSB reps in order to determine how to best position their site content for the future.
The best part? The business of SEO is trackable and traceable, producing tangible and measurable data. How do we track progress? We use an array of tools, like Google Analytics, AwStats, Backlink Analyzers and SERPs. It’s all part of determining critical information about the rank and position of a website and its respective pages across the Big Three (Google, Yahoo! and Live).
That kind of makes us detectives. Hmm. Cyber detectives with serious know-how. Just the facts, ma’am.