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Optimize! Franklin Synergy Bank

Author: JLB

Published On: April 9, 2009

franklin synergy bank logoThe nitty gritty… that’s what it comes down to.

If football is a game of inches, SEO (search engine optimization) is a game of words. The right words, when placed together and when tagged correctly, can make all the difference in gathering visitors, engendering links, building traffic and increasing business.

Franklin Synergy Bank understands the importance of SEO. That’s why they’ve hired Team JLB.

Our job? To dig into their site’s code, analyze its traffic and develop a series of strategies to improve their search engine rankings. Over the next several weeks, we’ll be re-engineering their site’s pages with strict CSS/XHTML coding, marking up their current content for effective placement, and consulting with FSB reps in order to determine how to best position their site content for the future.

The best part? The business of SEO is trackable and traceable, producing tangible and measurable data. How do we track progress? We use an array of tools, like Google Analytics, AwStats, Backlink Analyzers and SERPs. It’s all part of determining critical information about the rank and position of a website and its respective pages across the Big Three (Google, Yahoo! and Live).

That kind of makes us detectives. Hmm. Cyber detectives with serious know-how. Just the facts, ma’am.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design