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Why Optimization Matters in Web Design

Author: JLB

Published On: January 13, 2017


Website optimization is another way of saying search engine optimized. What both of these terms mean is the quality of a website’s design to fit into its role on the web.

Web Design and Optimization

Web optimization is limited by the quality of a website’s design. A poor design means poor optimization. Both can lead to poor rankings in terms of SEO. Web design is more than just building a site that looks good. Each component of the site must function and be capable of fitting into the differing needs of internet users. For example, a modern website is not a single entity. It has multiple roles that it plays based on what device the user is using – Desktop or mobile device.

Optimization is a product of web design. Imagine having only one size of photographs on the site. How different is the look of that photo when viewed on a desktop or a smartphone? They would be very different. Yet, web design for Franklin and surrounding areas must offer more than just a single dimension site. Sites must be able to be usable by visitors on all types of devices.

Companies spend a lot for SEO services in Nashville. Yet, all of that money is wasted if the website for that business is not optimized. Images that load slowly, screens that do not resize, forms that do not expand, broken links, pages that are not accurate, widgets that display old data are all failures of web design. All of those things push visitors away.

What keeps site visitors happy and browsing is a site that is easy to use, with information that is easy to find, with links that work, pages that are filled with viable content, and data that is fresh. Those kinds of things are all the result of good web design.

Questions to Ask Yourself

The thing to remember is that technology changes. What worked well for a website last year may not work well this year. For that reason ask yourself the following questions:

  • Is my site doing its job?
  • Are their visitor complaints?
  • Is my site friendly for visitors from all internet devices?
  • Is my web security up to date?
  • Do all of the links on my site work?
  • Is my site’s design organized or chaotic?
  • Does my website fit with my current marketing strategy?

These questions help to isolate issues with websites in Franklin and surrounding areas. If you are not sure what the answers are to these questions, consider talking with one of the professional web designers at JLB. We fully understand web design and how it impacts optimization.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design