Published On: January 19, 2008
JLB WORKS, LLC, based in Franklin, Tenn., recently launched a new version of its brand identity, including a revision of its logo, print collateral and Web site design.
President and Head Enthusiast, Julian Bibb, says the new look coincides with an enhancement and expansion of services that the communications company now offers.
“Over the past four years, we have refined our processes and developed our skills such that we are now poised to offer our clients a new array of services, including more depth with graphic design, greater functionality with Web design and strategic, precise e-mail marketing campaigns,” Bibb says. “These different services are matched with our ongoing commitment to excellent creative copy, whether it be corporate literature, marketing text, advertising messaging or even journalistic styled pieces.”
The four-year-old company has grown into its new home on Fourth Avenue North in downtown Franklin.
“We’re very thankful to be in the stone cottage at 223,” Bibb says. “This puts us in a central location to serve our clients in Franklin and Williamson County, and we are a stone’s throw from Brentwood and Nashville. We really enjoy working in downtown Franklin and being a part of the community as a whole.”
This past year, JLB WORKS completed an array of projects for local businesses, as well as a number of non-profit organizations, including Hard Bargain Mt. Hope Redevelopment, Mercy Children’s Clinic (and the Franklin Classic), The Heritage Foundation of Franklin and Williamson County, Franklin Tomorrow, Franklin’s Charge, A Vintage Affair, Save the Franklin Theatre, Mobile Medical Disaster Relief, Williamson County Library Foundation, Salama, the Williamson County Fair.
In addition, JLB WORKS had the privilege of creating and crafting a new identity for the Williamson County Association of Realtors (WCAR) and the Downtown Franklin Association (DFA). Both projects included original creation of logos, print collateral (letterhead, envelope, business cards), and marketing collateral (such as brochures, flyers, postcards and print advertisements). The DFA project also involved developing a dynamic website and highly functional e-mail marketing account.