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Keeping Your Site Relevant, Part Two

Author: JLB

Published On: February 4, 2009

Web sites that won’t require much maintenance or updating are often built using straight HTML. Sometimes small components are written in Javascript, PHP or Flash to add a little flair or functionality in the site, but we’ll cover those a different time.

Editing the actual html pages of a web site requires an FTP connection to the actual site. (Just a little web trivia, HTML stands for HyperText Markup Language and FTP is File Transfer Protocol. I know you always wanted to know.) That sounds a little technical, but there are a myraid of free FTP clients out there that are easily downloaded on any computer. I like FileZilla for my PC and CyberDuck for the Mac. Now, once you connect to a site via FTP, you can access all of the HTML pages.

Let’s look at Wine Down Main Street for example. The majority of the pages contain text that only needs to be updated once a year for the Wine Down Main Street event–which is a great one. Updating text in an HTML file isn’t difficult. Programs like TextMate make editing easier, by opening the document directly from the server in an editor with color-coded text and allowing users to make changes and save directly back to the server. Without a program like this, the file must be downloaded into a text editor, edited, saved and then uploaded to the server for the changes to take place.

Some pages are a little more difficult to edit because of how they are created. Tables used to be the standard to get content to stay in its place. Now style sheets tell content where to align on the page. Div tags have replaced table data cells. That is for another time though…Stay tuned!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design