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Is your website designed for you or for the people you hope will visit it?

Author: JLB

Published On: October 23, 2008

Most of us visit sites all over the web with only one experience. For example, I use Internet Explorer 7 on Windows Vista 99% of the time for my personal browsing. My monitor resolution is 1920 x 1200 pixels. When I design web pages however, I have to be aware that visitors to those sites are coming from several different operating systems, browsers and screen resolutions.

One reliable source, which I use for information on web statistics and trends, is W3 Schools’ pages for browser statistics, operating system statistics and display resolution statistics. They have collected the data from over five years worth of traffic in easy to analyze tables. While they are a site designed for people in the web design industry, their statistics are a decent mirror of most web traffic and not only their log files.

The current trends are most visitors (over 90%) are running some form of Windows operating system and most of those are XP (73%) or Vista (13%). Mac and Linux users combined account for less than 10% of internet traffic. This may also explain why Internet Explorer holds a narrow lead in the battle for browser dominance with around 50% of the traffic versus Firefox’s 43%. Although, by this time next year, Firefox may be the new champ as it has been gaining around 8% a year while IE has been slipping 5-6% each year. The other statistical trend worth noting is the most visitors, nearly 90%, are now using monitors that can display websites at 1024 x 768 or higher resolutions. This will likely keep expanding as larger high-end video cards and monitors keep coming down in price.

Of course more than statistics come into play when designing a website. You also need to take into account your target audience and the complexity of the page contents. If you are running an Apple fan club website you more than likely will have more Mac than Windows visitors or Safari browsers over IE or Firefox. Plain text with scattered images will likely work on any platform versus strict layouts which provide a more aesthetically pleasing look, but need tweaking to look right on all fronts.

So, is your website working for those you intended it for? Or, is it possible it is only working for a small percentage. Just because it looks good to you on your computer doesn’t mean it will for all. Check it out, or better yet have a test group check it out for you, across several platforms and resolutions to make sure all is right. You may be surprised by what your visitors see (or don’t see) when they visit your site.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design