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Is Your SEO Stuck in the Past?

Author: JLB

Published On: November 1, 2016

Your website may be beautiful, easy to navigate and a great reflection of your brand as a whole. However, if no one can find it, how effective will it be? One of the best ways to bring customers to your site is by utilizing SEO (search engine optimization) techniques.

A few years ago, when SEO first came to prominence, it was easy to “trick” the search engines. You could make your site appear useful and full of information by stuffing it with keywords—even keywords that didn’t have anything to do with your business. For instance, if you were trying to gain ranking for “search engine optimization in Franklin, TN,” you would jam in every imaginable phrasing of SEO and search engine optimization, likely paired with clunky local keywords. While this “worked” for the websites, it made for a miserable experience for web searchers.

That’s why Google, Bing, and Yahoo have introduced new search algorithms that penalize websites that stuff keywords onto pages. Today’s SEO must be smooth, seamless and provide something useful for visitors.

If you want the best result for your SEO campaign, you will likely want to work with an expert. JLB Works, for instance, can help you optimize your page to boost your prominence on Google—while still creating a great experience for your website visitors.

So, what does SEO look like today anyway? Consider these important points if you’re making changes to your site.

  • Visitor Response is Important – If you are getting lots of clicks, but visitors immediately leave, you’ll probably be penalized. Make sure you are not adding “false” keywords that draw in the wrong traffic.
  • Stuffing Isn’t Necessary – While you may have needed to add a keyword at least 3 or 4 times to get results in the past, that is no longer true. Use keywords naturally, and you’ll get better results.
  • Social Matters – Social shares and activity has a significant impact on how your site is ranked on the search engines. Think about creating content that will be liked, shared, and that will receive comments.
  • Optimize for Mobile – One of the best ways you can boost your site’s ranking on the search engine is by optimizing for mobile. After all, more people than ever are browsing from phones and tablets rather than computers.

If you have any further questions about SEO or web design in Nashville TN, reach out to us at JLB Works. We want to help you accomplish more with your website

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design