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Introducing… Me

Author: JLB

Published On: June 23, 2008

Hi. I’m Lauren Carlton – a newlywed, a new resident of Nashville, and the newest member of the JLB family. As the graphic design intern, my role is to tackle design jobs, work through problems, and basically do what I am told.

While working towards my bachelor degree in graphic design, I fell in love with print design and everything about it. As weird as it may be, I love creating page layouts! So what am I doing working for a company that does mostly web based design? Believe it or not, print and web design go hand in hand. I know, I was skeptical at first too, but after I had tackled my first website design for JLB, my eyes were opened to a world of possibilities. I began looking at the computer screen the same way I look at a magazine layout.

Though there are certain parameters and limitations when working with the web verses print, many principles are the same. As a designer I can still apply my knowledge of line, shape, color, and texture. The page should be balanced, have a visual hierarchy and be unified with its secondary pages. And unlike print design, web design creates an environment where the viewer can be an active participant through choosing what information they want to see. It’s up to me to create a web page that draws the viewer in and to predict what he/she wants to see. Web design is still fairly young, but graphic design principles are constant.

They say that you learn more your first year out of college than you did the past four years in the classroom. In the few short weeks that I have been here, I have learned about business, about print and web design, and have discovered countless Mac keyboard shortcuts. Most importantly I have discovered a new area of design I enjoy creating. Though page layout is still my first love, I have actually developed a little crush on web design.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design