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How Web Design Should Incorporate SEO

Author: JLB

Published On: June 30, 2018

It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by.

But, just having a website isn’t enough anymore. Small businesses need website design with a focus on achieving a priority ranking position in search engine results. This requires an approach to website design that includes search engine optimization.

For those of you who might not be very SEO savvy (don’t worry, you’re in good company), we’d like to talk about all the reasons that SEO is an essential part of successful website design.

The Real Value of SEO for Website Design

Search engine optimization is important if you want to build any type of a presence online. SEO is a combination of strategies and philosophy that builds awareness, recognition and generates traffic for businesses. If this sounds like a winning combination, then you’re going to want to read on.

Web design and SEO are meant to work together.

Web design that incorporates strong SEO features like responsive design, social media integration and comfort features that provide a positive user experience, helps businesses draw in more traffic through increased visibility. You simply aren’t going to be as visible as you need to be without SEO, so building it into your basic elements – such as your website – opens an infinite number of doors for exposure.

On the other hand, if the content of your website isn’t optimized for search engines then you can wave goodbye to the possibility of ranking high in search results.

Design for Discoverability

It’s time to fill you in on a secret that your top competitors probably already know. When asked, 61% of marketers say that improving their SEO and growing their organic presence is their number one marketing priority.

They know that this is the type of focus that makes them more likely to be discovered by customers that are just waiting to convert.

Approaching website architecture from an SEO perspective makes it easier for search engines to crawl your pages, get in there and dig around so that they can help your business get discovered by putting you in front of the right audience at the right time. This might sound a little cryptic, but this is where search engine optimization services come in.

Professional website design can help you achieve goals by building all the SEO features that matter directly into your website. We look specifically at the features that matter to search engines and your target consumer. We focus on responsive design, brand development and the integrative features of SEO that search engines love.

We want to do achieve all of this and more for your website. Contact JLB today and let’s talk about what a new website, or just an updated one with a focus on SEO, can do for you.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design