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How much? Nashville Web Design Cost What?

Author: JLB

Published On: November 2, 2014

With the end of the year drawing near, we are taking a look at tech finances this month.  We found Chris Stolz’s article from on Website Finance’s particularly interesting.  Check it out:

How Much Should I Pay For A Website?

It’s a tricky question. With so many options out there, how much SHOULD you pay for your website? $500? copy5,000? $30,000? While every website has different requirements, which affect the time and skills required, we can at least give you some insight on what your mindset should be while looking into a new website.

The Barbecue Mindset

I need a barbecue to cook burgers in my backyard on weekends. I don’t need the biggest fanciest barbecue; I’m just cooking a couple burgers for my friends on Saturday afternoons. The copy99 unit should do just fine as my requirements are really quite simple.

This is a perfectly acceptable mindset for purchasing a barbecue because fire is fire and both the cheap and expensive barbecues will cook your food more or less the same. But this mindset is NOT the way you need to think about your website development project.

The Investment Versus Expense Mindset

You wouldn’t apply the same strategy above to hire a sales person would you? $20 an hour spent on someone who doesn’t generate anything for you is money wasted. When you hire a sales person for your company what is more important is the revenue he or she generates for the business — and the quality of clients he or she brings in!

A website is exactly the same.

When you shop for a website development company, make sure you look at it not as a cost but as an investment. If you think in terms of investing in a sales tool, you may be inclined to ask a very different set of questions.

Things To Consider When Hiring A Web Development Firm

Here are some things to consider when choosing a website development firm or individual developer:

1) Is the person developing your new website just a graphics person or do they have actual marketing experience? Remember, it’s their job to make a website that SELLS, not just looks pretty.

2) Does the person building your website have website analytics experience? Is your website based on “design standards” or actual study of visitor behavior? It’s not just about pretty colors, it’s about psychology and data driven decisions.

3) What does your developer know about website conversion? Do they know what conversion is?  Do they ask questions about what the goals of your site are? Can they explain which elements on your homepage will convert visitors into customers? Drill them. Ask them to explain to you how the website will convert. This is the key to your success.

4) Look at the prospective web development company’s other client’s websites. When you look at the website portfolio do you understand what the company does and what action you’re supposed to take next in 3 seconds or less? Is it easy to navigate? Does it load quickly or is it a slow moving flash website?

When you have all of the right elements working together, spending copy0,000 – $20,000 on a website makes perfect sense because it has been expertly built by a company with experience and data behind it to yield a positive return on investment. Sure – you can go and buy that copy000-$2000 website –  but that rarely comes with the process and experience necessary to drive traffic and convert it into paying customers.  And afterall — isn’t that why you are building a website in the first place?

And remember, in today’s world –  your website is often your top sales person.

JLB is a Nashville Web design and marketing service firm. 


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design