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Higher Email Open Rates

Author: JLB

Published On: July 28, 2014

George Mathew from The Daily Egg has the secret key to unlock higher email open rates.  Read his article below:

The Surprising Secret to Higher Email Open Rates

Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends report by CircleResearch.

But even with that increased budget, a lot of marketers are leaving conversions on the table.

How? By not targeting customers.

One size doesn’t fit all and, as we go through this post, you will learn how to treat each customer in a way that elicits love and devotion from them. But to to that, you have to know what they want. And to know what they want, you should know how they behave and what makes them tick.

By collecting data on customer behaviors, you can find out what they’re interested in. Then, you can use this data to send highly targeted emails, which could ultimately lead to more sales.

Why Email Personalization Matters

We love personalized service. It doesn’t matter what type of business you run, personalization can make a difference.

For instance, by personalizing the service they offer, waiters can fetch 23% higher tips. And in business, personalization can yield 2% increased revenue. (source: Monetate)

The same applies to email marketing. This report by Experian Marketing Services reveals that including personalized product recommendations into transactional emails can generate a 20% increase in revenues.

Email Personalisation

In Hubspot’s survey, 38% of the survey takers said that they signed up for a company newsletter hoping to receive information that is relevant to them.

Pie Chart

If you’re worried about data collection for personalization, don’t be. A study by Accenture revealed that almost half of the people surveyed were open to data tracking by trusted brands if it meant they would get a personalized shopping experience.  Keep reading.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design