Published On: February 4, 2009
Phil predicts six more weeks of winter…
Monday February 2, 2009 marked Groundhog’s Day! I don’t know about you, but I am ready for spring. If it were up to me, I would not continue on with this harsh winter. Unfortunately that is not the case. According to legend, if the groundhog sees his shadow, we are in for six more weeks of winter! On Monday, in Gobbler’s Knob, Pennsylvania (home of the official Punxsutawney Phil named after King Phillip), Phil the groundhog saw his shadow.
While I am not too happy about this happening, I was delighted to attend Stite’s & Harbison’s 6th annual Groundhog’s Day party! Stite’s throws such a fun party with music by Ruth McGinnis and her trio, delicious food and a chocolate fountain. It is quite the social event. FranklinIs captured some party pics. Click here to view them.
Groundhog’s Day, it is quite an odd holiday. You may wonder why I am still rambling on about it. This day became a parallel for me and part of my responsibilities at JLB. One of the hats that I wear is the Director of Sales & Marketing. At first I was slightly hesitant to dive into sales, but I have to say, I am enjoying creating different campaigns. I enjoy thinking up ways to reach out to shopping boutiques or spas in FranklinIs.com’s Fashion section, I like creating an ad campaign to promote Realtors in the Real Estate section and I like researching how other companies are producing their ad campaigns.
Every campaign is an attempt. Will potential clients check out the campaign, partake in it and enjoy it? Perhaps the client will check it out for a moment but then retreat—leaving me with more time to work on a new and improved campaign to promote their business on FI. Yeah, I know it’s a stretch…creating ad campaigns and watching potential clients respond vs. groundhog’s day….but it was worth a shot. Watch out, there are some creative ad campaigns on the horizon for FI clients; hopefully they will bring some traffic into the doors of FI clients despite the cold winter chill.
Until next time…