Published On: May 18, 2010
Recently, JLB completed an identity and branding makeover for one of the City of Franklin’s most important residential organizations — the Franklin Housing Authority (FHA).
The FHA assists low-income families by providing safe and affordable housing, operating 297 public housing units and serving nearly 700 residents. It has played a vital role in the community since 1953. Now the organization is poised to renovate and update its facilities, having received initial support from aldermen and the city planning commission for a 10,000-square-foot maintenance/office facility (valued at $1.2 million), along with a separate, three-story senior living center (valued at $4 million).
Hired to work on the project in conjunction with Alday Communications, Team JLB set about the tasks of designing an updated logo for the 56-year-old organization. Along with logo development, we created new identity materials including letterhead and business cards. Upon approval by the board, we created a new website design and accompanying website development. Now the FHA has a robust Content Management System (CMS) with which it can update its site regularly and keep its current (and prospective) residents informed on timely issues.
FHA has launched its new identity and website this month. Construction of the maintenance/office facility is expected to be completed this fall. JLB is proud to support and promote one of this area’s most valued and needed public assets.