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Google's Local Business Center

Author: JLB

Published On: April 21, 2009

Google’s Local Business Center is one of the easiest ways someone can find you. If you haven’t registered your business with Google, you’re doing yourself a major disservice.

Not quite sure what the Local Business Center is? Here’s a little LBC 101…

jlb listing in local business centerGo to Google. Search your business name  your city your state. For JLB, the search would be “jlb, franklin, tn.” What pops up is a little map, our address and phone number. See pic to the left. Pretty nifty, huh?!

Okay. Now, try this search. Enter your area of business (area of expertise),  city  state. For JLB, a search would be “website design franklin, tn” (or “web design franklin tn” or “graphic design franklin tn”). What pops up is different! Looking at our search, we show up, letter C, nestled near the top amidst the sea of other companies that offer similar services. (ALSO NOTE: We’re #2 in the organic search, just below. That’s attributable to our site’s strong SEO, search engine optimization.)

local business center

Where did your company pop up? Was it on the list? Chances are either (a) your company is not listed OR (b) it is listed, but there is some piece of information that is amiss… like the wrong address, incorrect phone number, no operating hours, or no link to your website.

How do you get control over your business listing in Google? It’s actually pretty easy, takes less than five minutes and is FREE!

1. Sign up with Google. Go to Google Accounts. Enter an e-mail, a password and set up a Google Account. Goog will send you a confirmation e-mail with a link. You should get that within 10 seconds of setting up your account. Open the e-mail, click the link and viola! your Goog account is activated.

2. Log into your new Google account, then in a Google search, type in “Local Business Center.” This will take you to a sign up page. Enter your business name, address, phone, fax, web, etc. Sometimes, Goog recognizes your address and gives you an option to “Claim This Listing.” Sometimes, it actually posts a listing that is your old address. And sometimes, it has no record of any address. If the listing is not 100% accurate, do not claim it. Go aheand and “Enter a New Listing.”

3. Once you have done this, you will be asked to verify your listing. You have two chioces: telephone or postcard. If you are sitting in your office, go the telephone route. Just click “Verify by Telephone” and Google will call you within seconds. It’s an automated call, follow the instructions and enter the Verification PIN Number. Then, boom! you’re verified.

4. Within 24 hours, your listing will be active in Google Maps and in the Local Business Center.

What else can you do with the Local Business Center? You can obtain reviews from customers, post photos, create coupons, update your contact information, give details about your payment methods, and offer general service descriptions. Most importantly, by creating and updating your listing, you keep Google in the loop with your latest business info. And, after all, who better to broadcast your business’ most current information?!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design