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Google and 'secret searching'

Author: JLB

Published On: May 24, 2010

Last week, Google unveiled an updated and bona fide encrypted web search option. By using SSL (Secure Sockets Layer) encryption, the search engine offers all users the ability to shield search queries from third-party interception. (see Google’s official blog story, here.)

The bottom line? You can search from any public WiFi connection without fear that your neighbor might spy or sniff your search terms and results. As Google puts it, when you search, “an encrypted connection is created between your browser and Google. This secured channel helps protect your search terms and your search results pages from being intercepted by a third party on your network.”

Google SSL LogoGoogle even has developed a special “locked logo” (see right) to convey that you are searching with an SSL (secured) connection.

This is a fascinating development. Sure, Google will still receive an end-user’s search data. But now, there is no chance for third-party sniffing. Additionally, there is some grumbling amongst SEO (Search Engine Optimization) experts that encrypted search will hinder pay-per-click services, like AdWords, and their respective networks. Other search experts are worried that SSL searches will be invisible, essentially off the grid, which means there will be an entire catalogue of searches that are unknowable and unmeasurable.

Regardless, Google has delivered a new way to search — one which is undoubtedly customer-service oriented and one which improves overall privacy. Consider it another option in Google’s ever-growing arsenal.

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RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design