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Girls Just Want To Design

Author: JLB

Published On: July 28, 2008

Little did I know that when I walked into JLB the first day that I would be tipping the gender scale in favor of the females. And it was about time! The male-dominated world has slowly but surely been turned upside down by its female counterparts.

The same goes for the graphic design world. Though not as well known, female graphic designers have been producing great things for a long time. Thanks to Philip B. Meggs’ Meggs’ History of Graphic Design, I was able to brush up on some history. Here’s just a few that have been an inspiration to me.

•    Ethel Reed – In the late 1800s, Reed emerged as the first American female designer. At age 18, she was a well-known book illustrator and poster designer.

•    Cipe Pineles – A personal favorite of mine, Pineles is known for her editorial design for such magazines as Seventeen and Glamor. She was also the first woman to be admitted into the New York Art Directors Club.

•    April Greiman – With her “new attitude toward space,” Greiman helped graphic elements become something to design. She embraced the new computer technology and played with overlapping screen information

•    Paula Scher – Scher is best known for using design elements of the past to create new and exiting work today. Inspiration from Art Deco and Russian Constructivism helped get her work into permanent museum collections. She is one of two female partners at Pentagram.

•    Carol Twombly – As a staff type designer at Adobe, she created the first three display fonts of Adobe originals (Charlemagne, Lithos, and Trajan).

Today there are thousands of talented and inspiring female designers out there. I encourage you to look up a few that I mentioned above and to find some that are out there designing great things today. You will be impressed, I promise.

How did I get on this feminist train of thought? Maybe I have just been really inspired lately. Or maybe it’s because I have been working in a small room with two guys for eight weeks.

You be the judge.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design