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From one blog to another…

Author: JLB

Published On: March 27, 2008

Recently, we launched a website for a local PR firm – Gray Public Relations.

What makes this site important and unique for our firm is that it represents the culmination of a rapidly shifting way we approach website design and implementation.

From the very beginning, we chose to be deliberate about the way we laid out the site – keeping in mind the end result would need to be something that not only looked good but was easy to navigate, delivered up search engines a wealth of well-tagged content and allowed our clients to post their own news on the fly. At the end of the day, now that the site has launched, we can say with conviction that we achieved those goals.


* The graphic design for Gray PR’s site sits on a gray background with a nearly hidden flowery flourish. The size of the content area is fixed, and guarantees that just about any visitor will be spared from the side and bottom scroll.

* The coding infrastructure takes advantage of our ever-growing familiarity with strict CSS, XHTML markup, while at the same time allowing us to feature interactive elements (like the lightbox popup images on the home page, under the headline, “results”).

* AND the tagging of content within the site is pretty darn good, if we say so ourselves. Although the home page is more or less images (client’s strict decision), the rest of the site pages contain deliberate <h1> and <h2> coded text. We know how important it is for this PR firm to perform well in organic searches for sites of a similar nature (note to self: the world of PR and marketing is very competitive). So, we wanted our clients to have a foundation for the best possible start when this site launched.

But what makes me (maybe not our Creative Director, but me) most excited about this site is the seamless integration we created between the site pages and the site blog. This blog, or News section, is the coup de gras for the site’s guaranteed SEO positioning. Not only does the blog look like the rest of the site, but its pages are programmed to output data in a way that is primed for search engine spider indexing.

So now, the more pages our clients create about their work, their clients or related events, the more successful their site will be in those all-important search engine battles. To be sure, it won’t happen all at once… but give it time and our (sinister?) plan will start working. You might Google “public relations franklin, tn” someday in the not-too-distant future and find yourself staring squarely at two amiable (and very capable) public relations professionals who you’re all-of-a-sudden interested in knowing.

The best part? It won’t be coincidence that brought you there…

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design