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Form, Function and Followers

Author: JLB

Published On: October 8, 2010

This September, JLB completed a month-long graphic design and web development project for the folks at Forest Park Apartments.

What makes this project notable is how it reflects a series of emerging trends in client requests (and subsequently in the tasks we’ve been executing this year). The key elements requested by Forest Park include: graphic design, web development on an easy-to-use content management platform, search engine optimization, and social networking set up and strategy.

Forest Park Apartments' websiteOf course, design and development have been part of our bailiwick for more than seven years now, but the emergence of the importance of a strong (yet simple) content management system, solid search engine optimization, and relevant social networking over the past few years now plays a significant role in the way we design and, subsequently, engineer a website. For example, when we create a design, we are always thinking about ways to incorporate as much text as we can, while still maintaining a strong sense of aesthetic. (We care about textual volume because the search engines tend to give more weight to pages with more content.) Likewise, we are always cognizant of how to incorporate social networking icons or “widgets” (badges that stream status updates into a page).

These days, many clients want as much control over their websites as they can have. An effective, manageable system for updating site content is paramount. We realize that clients want to do things quickly and easily.

Marrying great design with robust functionality, developing pages that will be indexed by search engines (and found by “googlers”), and sync’ing sites with social networking strategies… all are critical to contemporary web design and development.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design