Five Ways Mobile is Impacting Social Media Marketing

Author: JLB

Published On: September 1, 2016

Let’s face it: Smartphones are everywhere. Social media marketing has come a long way, but it’s practically synonymous with mobile marketing. Whether it’s a Windows Phone, iPhone or Android, consumers are accessing Facebook, Facebook Messenger, Twitter and Instagram with the tap of a finger. Understandably, mobile-only social media users are shifting the way companies approach social media, itself.

If you want to understand social media marketing’s modern architecture, you’ll need to understand why social media, itself, is impacted by the smartphone’s instant access. As your go-to web design company in Tennessee, we feel it’s important to understand 2016’s status quo between your I-gadget and Facebook. Check out the five biggest social media changes prompted by the smartphone’s constant growth.

Change One: Mobile is a Preferred Social Media Platform

Mobile devices, finally, have broken ahead of desktop computers. In fact, a majority of network users were “device-only” users beginning in 2014. Because of this, digital marketing agencies have reworked their policies, approaches, platforms and access points to real-time alerts, instant-access options, compelling bios and big landing pages. Information-heavy layouts, for this reason, are an absolute must-have for digital marketers.

Change Two: Niche Mobile Apps are Taking Over

In the past, static landing pages successfully navigated social media users. In 2016, however, niche iPhone and Android apps are replacing this approach. If you’re a digital marketer, your social-media-connected mobile app can shorten the consumer’s path-to-purchase via social media. A lot of these innovative apps are promoted on social media, too, giving Facebook and Twitter a leg up in the marketing world.

Change Three: Social Ecommerce is Here

We’re not talking about Facebook links. We’re talking about real-time buying options and digital wallets via social media platforms. Pinterest’s Buyable Pins program, Facebook Messenger and other real-time communication platforms are quickly becoming digital checkout lanes, and buyers are actually turning to social media to complete purchases! Act quickly, because more than a few powerhouse brands are taking advantage of the social-media-first buying plan. Don’t ignore your main selling stage, but certainlydon’t pass up the option to sell goods and services directly via social media.

Change Four: News is Being Consumed via Mobile Social Media

Did you know 63 percent of Twitter and Facebook users rely on social media as a primary news source? Smartphones have turned social media into today’s newspapers, and they’re reworking the way device holder’s collect, absorb and retain information. For B2B marketers, this means consumers are willing to turn to social media, on their mobile devices, to engage industry-related news. Do with this information what you will.

Change Five: Interactive Advertisements are Getting Big

Finally, interactive advertisements are booming due to social media’s access on the smartphone. Touch-to-display, swipe-to-see and even shake-to-view advertisements are hitting social media platforms hard—and it’s all because of mobile marketing.

If you want to stay ahead, you need to stay informed. Don’t let mobile get the best of you. Instead, stay ahead of the curve by keeping an informed opinion about mobile and social media marketing alike. You won’t regret it.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design