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Fashion Influences Banner Ad Designs

Author: JLB

Published On: January 25, 2008

 Fashion and online banner advertisements go hand in hand. I made this revelation this morning while working on FI, (my nickname for the site) is one of JLB’s websites for Williamson County. After earning a degree and then moving overseas for a year, I came back to the States and I began working on this website. It started as a part time gig, to get my feet back on American soil and look for my life calling…Whatever that may be I am still not sure. However, now I am here full time and loving every minute of it!

 Outside of the office, I am currently in the process of launching a women’s fashion magazine called Couture. Couture will hit the presses early this Spring, and a portion of the money that readers use to purchase the hot mag will go to support Darfur. With fashion always in the back of my mind, it hit me this morning the banner ads that I design for our amazing advertisers are directly influenced by the fashion world.

Seriously, web designs and advertisements are heavily influenced by the hot trends that fashionistas wear. As I was working in Fireworks creating different layers for my ads, I noticed that the ads I had the most fun with were the lighter and brighter ads. It was almost as if I wanted to spill that new raspberry color that is coming in this Spring across my ads. Granted I refrained from making the ads look like a fresh makeup pallet, but I wanted to add a little lightness to their look.

Naturally, the fashion world right now is in turning up lighter clothing with a nautical aspect. It is resort season, and clothes reflect that light brightness that only Spring can bring. However, none of the ads that I was working with had a direct link with the fashion world. Despite the fact that the subject matter of the ads was not fashion oriented, I realized that the fashion world’s influence was inadvertently making its way into my ads.

If you looked back at some ads that I created in the late fall, they have more of a black and white or an icy blue and brown touches that were influenced by the Fall colors. These Fall colors were all over the clothing that everyone is bombarded with when they walk out the door. Think about it, if you constantly see people wearing certain colors, it will influence the colors that would be used to create a banner ad.

So, I encourage you webnistas who are designing ads for your clients and want a little flair to your advertisements, flip through a fashion magazine. There are all sorts of places to grab inspiration, eye shadow colors, the texture of handbags and shoes. Cork-like wedges are huge this year, so look for ads to be influenced with a soft taupe to light yellow color…speaking of which I created an ad this morning with a twinge of taupe in it. Whether it is makeup, accessories, vibrant spring colors, silks, rayons, cottons, gingham, handbags, shoes, or anything else we fashion conscience parade around in…this real-life display of colors influences the advertisements in the web design world.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design