Published On: March 5, 2018
Maybe youve heard all the buzz about how video is the sweet spot in digital marketing right now. Video is great, but how you do video matters too. Platforms like Facebook Live, which offers live streaming capabilities to its users, are showing us that theres more potential with video than we previously imagined.
Facebook Live video are watched 3X longer than videos that arent live. Thats 3Xs longer to engage your market and 3Xs the amount of time your brand spends in front of someones eyes. Not too shabby, but this only works if Facebook Live is a good fit for your brand, and some businesses just arent sure that it is.
If this is you, its time to toss aside the concerns. Facebook Live can be a huge asset to your digital marketing strategy, no matter your market or niche. Its your tool for increasing engagement and building brand awareness.
Live Content Is Transparent
Theres so much content on social media. Even if they wanted to, its impossible for users to interact with all of it. You need content that instantly reaches out and screams watch me!. Live videos give you an advantage because theyre transparent, and right now, thats something that audiences crave.
Transparency creates authenticity and trust. It gives your audience the impression that theyre seeing a side of your brand that you dont usually show. Your brand suddenly feels more real, and thats interesting, especially since they dont know when this opportunity is going to present itself again.
Live Content Makes Your Followers Feel Special
Businesses that optimize Live content to provide their followers with something special see huge returns in the form of engagement. Theres unlimited potential for reaching out to your followers with Live content. Think along the lines of grand openings, product releases or sneak peaks, surprise contests or chances to win that only followers are the first to see as they go live.
Facebook Live can recreate the experience of the audience interacting with you in person, one on one, and this is something thats often missing from digital relationships. This is important because offering stellar products and services isnt enough anymore. Customers want an experience, and Live content is one of the best ways of providing them with it on a digital platform.
Live Content Is Responsive
Say youve spent some time and money developing great video content for Facebook. Youre excited to put it out there, but when you do, youre not getting the engagement that you hoped for. The reason is audiences are conditioned to think that even if they engage, you might not respond, at least not immediately. So, maybe theyll engage later or not at all.
Live video is completely different. You have the chance to interact in real time with your audience, and its an opportunity theyll jump on right away if they want in on the action. Its instant engagement.
If youve been thinking about optimizing Facebook Live for your business, were the internet marketing experts in Brentwood that can help. Well help you learn what Facebook Live is and why its a great choice for your individual business. Contact the social media experts at JLB Works to learn more today.