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Discover the Simplest Method to Mastering SEO

Author: JLB

Published On: September 13, 2017

Understanding the different facets and tricks behind effective search engine optimization or SEO has become increasingly more difficult over the last several years. With major search engines like Google constantly changing their algorithms and hundreds of different factors used to determine your ranking, it may seem like mastering SEO is impossible. However, when you enlist our trusted SEO services in Franklin, TN, chances are you’ll start to see a big shift when searching for your business online.

What’s the secret? It’s really quite simple. With a super easy 2-point formula, we can help you better understand SEO and enjoy the benefits of higher rankings.

Learn How to Master SEO with JLB Works

Learning how to effectively use SEO doesn’t have to be complicated. In fact, with 2 important steps, ranking highly on every online search can be pretty simple. Massive SEO success can be boiled down to quality content and useful links back to your website. Content + Links = Stellar SEO. Still confused as to how you can take control of your search engine presence? We’ll break it down for you.

1. Create Quality Content

As the online world has changed and developed over time, many people have tried to do away with the importance of good content in favor of marketing gimmicks. And while some of these digital marketing strategies have been successful, nothing is more important to building a great website than high-quality content. Content is the most important factor businesses should focus on when trying to improve their SEO.

But creating good content is often easier said than done. What does it take to create good content? When you boil it down, good content should be relevant, engaging and to the point. To change your SEO ranking, you’ll need to begin with relevant content. This will help to set you apart from the other billions of websites available to your ideal customer and meet the needs of that audience. Well-organized, concise and easy-to-read content also helps to improve your overall ranking.

2. Backlink Whenever Possible

Once you’ve figured out how to keep creating better quality content for your website, the next step in mastering SEO is all about the backlink. One of the biggest ways that Google and other search engines measure authority is with links back to your website. While this is a simple idea, it is not always as easy to complete.

To get authoritative links back to your site, you’ll need to build up your online presence and work with other industry leaders. While this can take time to develop, with the guidance of a knowledgeable team you can make it work. At JLB Works, our experienced SEO team can help you build a solid digital marketing strategy that includes prioritizing backlinking to your website.

Request a Quote Online Today

It may seem complicated but understanding SEO doesn’t have to be a difficult process. Want more information about our affordable SEO services in Franklin, TN? Visit the team at JLB Works online today to request a quote and begin your journey towards conquering SEO.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design