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Should Your Digital Marketing Strategy Incorporate New Tech?

Author: JLB

Published On: October 4, 2017

Looking to create a digital marketing strategy that meets your goals and helps your business to become successful? While your company branding, types of campaigns, the amount of time and money you invest and how you work your campaigns all matter greatly when it comes to success —most people don’t realize just how much tech plays a role as well. Sure, you’re most likely already using tech in your digital marketing strategy. You may be using cloud management platforms and relying more heavily on portable devices but there’s also a good chance that you’ve been missing out on some of the more efficient ways to use tech online.

3 Reasons Why You Should Incorporate New Tech Into Your Digital Marketing Strategy

Improved Efficiency

One of the biggest advantages of new tech is the simple fact that it is much more efficient. Whether you’re looking at faster processors, better connection speeds or new features —new tech allows your team to get things done faster. This also means that your marketing team can focus more of their time on what matters most, marketing. New technology also allows you to reach more people, access new data and new communication platforms with less effort and less money. Win-win.

Better Security

Did you know that close to 43 percent of all cyber attacks are targeted towards small businesses? New technology is also one of the easiest ways to keep your data safe. The newer your technology, the less likely there will be any security holes lying around in older devices or software. When you combine new tech with smart practices like regular and secure password changes, you can easily enjoy the highest level of security.

Making a Good Impression

Better technology often means that you’ll make a better first impression when dealing with new clients. Using the latest technology is an easy way to show clients that you have the funds necessary to invest in the best materials and that you understand the benefits of using the newest tech. Go the extra mile to help them feel confident in your ability to make things happen by putting your best foot forward.

How Can I Stay Ahead of the Game in Tech, While Still Being Cost-Effective?

For some business owners, the idea of staying up-to-date with the latest technology sounds great in theory but it simply isn’t in the budget. If you find that you don’t necessarily have enough wiggle room to spring for the latest tech, there are a few things you can do. Some basic options include selling your old devices, buying used and working with an experienced digital marketing team to help you find areas where you can afford to make changes.

Want to learn more about how new tech can help lead you to digital marketing success? At JLB Works, we are dedicated to helping clients get a head in above their competitors online. For more information on the benefits of working with our award winning digital marketing team in Nashville, TN, visit us online today and request a quote.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


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Chad, BOWADX – Franklin TN Web Design

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John, The Perch – Brentwood TN Web Design

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