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Design Books that I like to read, Vol. II

Author: JLB

Published On: July 31, 2009

The next book in my “Design Books That I Like to Read” series is a book I picked up in 2005…

How to be a graphic designer, without losing your soul.


With lots of “do’s and don’ts” from an industry insider willing to be open about the mistakes he’s made (so you don’t have to), this book is perfect for a junior (or senior) designer needing to know how to present themselves to ad agencies/design firms in addition to principles needing to know how to keep their studio running smoothly. Adrian makes a point to talk about the designers’ code of ethics and how that should apply to clients as well as other designers. Peppered throughout the book are interviews with several leading designers lending credibility to the several points the author makes.

I’m just going to list the table of contents for you so you can see just how much of a resource this book is:

Foreword by Stegan Sagmeister

Introduction Attributes needed by the modern designer

How to find a job

Being freelance

Setting up a studio

Winning new work



The creative process




See what I mean? Such a helpful book.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design