The basic functionalities of business don’t change during a pandemic.

Money needs to come in otherwise the business will fail. This can be daunting to many people without the availability of a physical location. All you have to do is look at the ecommerce trends over the last decade to know that there are other available opportunities. In fact, many new businesses are forgoing a physical location at all and relying solely on their website to conduct business.

Now is the time to perfect your website. Here’s what you need to have in place in order to compete in today’s altered business landscape.

Beautiful Website Design

A new visitor is going to get an immediate impression of your website. Is it visually appealing? Is it easy to understand? Can they get an idea of what you have to offer? This basic overview is incredibly important—we only get one chance to make a first impression, after all. Expert web design is essential for your website to stand out against the vast backdrop of the internet.

Consider User Experience

A new visitor has found your website from a keyword search and is drawn in by the gorgeous website design. Now, can they find what they’re looking for? New visitors don’t give a website long to impress or annoy them. User experience is incredibly important to keeping someone on your website. Is the layout intuitive? Is the information difficult to find? Is the design engaging? A custom web page can make sure these qualities shine through on your website.

Ecommerce Functionality

Your website is now the center of your business. You need to be sure it can carry on the duties previously performed by your cash register, sales team, and more. Search functionalities, attractive product listings, and multiple payment and shipping options will give your customers everything they need to find what they want and complete a sale.

Multimedia Incorporation

Make your website more engaging by breaking out of the basic text/image layout. A specialized video that showcases your business’ capabilities immediately draws the attention of your website’s visitors. And the better the video looks, the more effective it will be. JLB’s video team can create an engaging and informative video that showcases your skill.

How JLB Can Help:

JLB has been building beautiful and functional websites for businesses for years. We know what works and what doesn’t. This is incredibly important in a world where people are doing almost all of their shopping online. Contact us today to see what we can do for you.