MOVING FORWARD WITH MORE TOOLS
It isn’t going to last forever.
COVID-19 might seem like it’s taken over the world, but it isn’t going to last forever. The business landscape is going to attempt to return to normal but that is going to take some time. There will be some businesses that don’t come out of this at all and others that will come out ahead of where they were before.
Where do you want to be?
The preparation and work you do today will decide the state of your company when this is all over. Putting your business back on track will take some work, but it can be done.
Use Your Communication Channels
Post a blog about reopening. Alter your Google Ads to announce the reemergence of your physical store. Continue using the tactics that brought people to your website, but be sure people know that you are also open in the real world.
Align Your Marketing Campaigns
The sidebars that come up when someone Googles your business need to have current information. You don’t want someone making the trip to your location only to find the doors locked. These listings can be updated with some help from JLB’s internet marketing team to make sure all the information on the web is consistent.
Maintain Focus on Ecommerce
People are going to rush to get back to normal. However, that simply isn’t going to happen. Not right away, at least. Social distancing will still be in place. The maximum capacity of buildings will be lowered. Your website will continue to be an incredibly important tool. Continue focusing your efforts on a successful website. It will play a big role in maintaining a successful business.
Prepare for the Future
Those with a concerted internet marketing and ecommerce effort were ahead of the pack when COVID-19 first arrived. We sincerely hope we don’t experience anything like this again, but nobody can tell the future. Preparation is your best safeguard against the negative effects numerous businesses are currently experiencing. Keep these systems in place because you never know when they might again become your only lifeline.
How JLB Can Help:
Web design, web hosting, internet marketing—JLB offers expert attention to everything you need to be a successful online business. And even when your physical location opens back up, these online capabilities are going to continue being incredibly important and possibly lucrative. Contact us today and start the conversation that could keep your business afloat throughout a lockdown.