Communication is the key to a successful business.

This is especially true in times of great uncertainty. The more information you can pass along, the more comfortable your customers will be with the idea of continuing to support your business. And this support is going to be what gets you through this difficult time.

But how do you keep the conversation going without face-to-face interactions? Here are the steps you can take to make sure your customers are up-to-date.

Touch Base

The first step to navigating the pandemic is to let your customer know that you haven’t gone anywhere. Your physical location might be closed, but that doesn’t mean you aren’t conducting business. You’ve simply moved your operations online. So put that email list to work and let them know they can still expect the same level of service they received before the pandemic hit.

Stay Updated

The sidebars that come up when someone Googles your business need to have current information. You don’t want someone making the trip to your location only to find the doors locked. These listings can be updated with some help from JLB’s internet marketing team to make sure all the information on the web is consistent.

Optimize Content

Alerting your current customers to the availability of your products and services is essential. But if you want to have the best chance at thriving during this pandemic, you are going to need new customers, as well. Inbound marketing and search engine optimization (SEO) is a concerted effort to get your name to the top of relevant internet searches. Increasing your internet presence with optimized content casts a wider net to grow your customer base.

Customize Your Marketing

Google Ads are one of the best ways to quickly reach potential customers. An expert team can help you target potential customers that are most likely to be in need of your product or services. This gives you the best chance at converting a visitor to a paying customer. And once they’ve used your services, you can cultivate a long-term relationship and keep them coming back.

How JLB Can Help:

It can be difficult to juggle the responsibility of providing quality services to your customers and keeping open lines of communication. JLB has been helping businesses create a meaningful relationship with their customers for years. Our team can optimize your website copy, send out direct communication, and work to raise your visibility and create new customers. Give us a call today to see how.