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How Content Marketing Boosts Traffic To Your Site

Author: JLB

Published On: April 15, 2017

How content marketing helps pull more traffic to your site.

Content marketing can be one of the best ways to pull traffic to your site. In addition to this, content marketing can also improve your site’s SEO. It’s important to create a great content marketing strategy that can be utilized year round, as the right strategy can keep your brand at the top of search engines and increase the amount of traffic visiting your site.

Create A Company Blog

Company blogs are an incredibly useful platform that allows a business to create, publish, and control their brand regularly. For instance, blogs are so important to a site’s image to the point whereas 81% of all B2B businesses utilize them. Blogs allow businesses to have full coverage of the direction, style, and topic of the blog that can remain relevant in the future. In addition to this, a regularly updated blog allows a business to keep existing audiences and pull in new visitors to your service.

Content Marketing Blogs Boost Reach

Shareable content makes it much easier to boost a company’s reach. For example: Nike is known to create entertaining and informative blogs that offer athlete interviews, training tips, and product updates. Their content is oftentimes shared on sites such as Twitter and Facebook, which provides the company with a platform that not only broadens their reach, but allows them to spread brand awareness.

Excellent Content Marketing Makes Backlinks Possible

Whenever a great blog or piece is made for your website, another site can share it with a link back to the original post. This process of back linking helps build a website’s authority online and makes a site much more visible in search engines such as Google. For example: If an external site has superiority over your site and links one of your posts, it boosts your rank and domain score. This domino effect always happens whenever a piece of content goes viral.

Content Marketing Offers Long-Term & Short-Term Value

Whenever a content marketer prioritizes blogs, they are much more likely to receive excellent ROI. The blog content can go on to live indefinitely, unless the creator decides to take it down. For example: A blog from years ago can continue to generate traffic. There is no limit in which a blog can generate in traffic. This perk of blogging can bring huge returns for businesses, as it can separate campaign-driven content a blog-driven content.

So if you’re looking to utilize digital and content marketing with your Franklin, TN business, feel free to contact us today so we can get you on the right path.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design