Published On: April 15, 2017
How content marketing helps pull more traffic to your site.
Content marketing can be one of the best ways to pull traffic to your site. In addition to this, content marketing can also improve your site’s SEO. It’s important to create a great content marketing strategy that can be utilized year round, as the right strategy can keep your brand at the top of search engines and increase the amount of traffic visiting your site.
Create A Company Blog
Company blogs are an incredibly useful platform that allows a business to create, publish, and control their brand regularly. For instance, blogs are so important to a site’s image to the point whereas 81% of all B2B businesses utilize them. Blogs allow businesses to have full coverage of the direction, style, and topic of the blog that can remain relevant in the future. In addition to this, a regularly updated blog allows a business to keep existing audiences and pull in new visitors to your service.
Content Marketing Blogs Boost Reach
Shareable content makes it much easier to boost a company’s reach. For example: Nike is known to create entertaining and informative blogs that offer athlete interviews, training tips, and product updates. Their content is oftentimes shared on sites such as Twitter and Facebook, which provides the company with a platform that not only broadens their reach, but allows them to spread brand awareness.
Excellent Content Marketing Makes Backlinks Possible
Whenever a great blog or piece is made for your website, another site can share it with a link back to the original post. This process of back linking helps build a website’s authority online and makes a site much more visible in search engines such as Google. For example: If an external site has superiority over your site and links one of your posts, it boosts your rank and domain score. This domino effect always happens whenever a piece of content goes viral.
Content Marketing Offers Long-Term & Short-Term Value
Whenever a content marketer prioritizes blogs, they are much more likely to receive excellent ROI. The blog content can go on to live indefinitely, unless the creator decides to take it down. For example: A blog from years ago can continue to generate traffic. There is no limit in which a blog can generate in traffic. This perk of blogging can bring huge returns for businesses, as it can separate campaign-driven content a blog-driven content.
So if you’re looking to utilize digital and content marketing with your Franklin, TN business, feel free to contact us today so we can get you on the right path.