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Communicating during difficult times

Author: JLB

Published On: November 30, 2008

Over the past few months, we’ve seen the U.S. economy take some tough turns. These changes have affected (and continue to affect) a wide swath of industries.

At JLB, we’ve noticed the way the economy has affected our clients’ communications decisions. And there are some interesting trends emerging…

1. The Web is where it’s at…
For those who weren’t sold on the importance of using their websites to communicate, there’s no more need for convincing. At this point, there is no other more powerful, cost-effective way to tell your story, sell your product, connect with your customers/clients and track general interest.

2. E-mail marketing matters now more than ever…
Crafting e-mail messages, whether a monthly newsletter or full-on campaign (series), is an inexpensive way to reach a lot of people. Effective e-comm must push your company’s branding, tell your company’s core messages, promote your company’s products; and it must be trackable and measurable, so that you know who is reading which messages and what they are clicking on.

3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) require deliberate strategy…
It’s not magic. And it’s not easy. But SEO and SEM can be cost-effective and very precise. What makes SEO and SEM strategies successful? (1) Knowing your company and its key messages (2) Being willing to invest a little time into your website on a regular basis (3) Having a good game plan and solid statistics to work with.

4. Website statistics are critical…
Not knowing how many visitors your site receives in a given month is akin to trying to fly an airplane without any instruments (or eyes, for that matter). Web statistics reports don’t have to cost much, and they contain a wealth of information about how many visitors you have, where they are coming from (countries, states, cities, etc), how long they stay, where they come from, what they used to search and find you, and more. Solid web stats also serve to bolster e-marketing, SEO and SEM strategies.

5. The old standbys are still important…
Good design makes a big difference. Your logo, your letterhead, your business card – they all say something about who you are, and they give an immediate impression. Succinct messaging has an impact. Saying as much as you can with as few words as possible is powerful. Master your elevator speech – not because you’re always trying to sell, but because knowing what your company does (and represents) reflects a sincerity that others respect.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design