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Coming in for a "landing…"

Author: JLB

Published On: June 25, 2011

When clients hire us to optimize their websites, we always start with research and evaluation. One of the very first things we do is look at their site as a whole — how many pages are there, what is the content, and, of course, what is the site’s purpose. From there, we start to dig into the metrics behind the site – how many visitors does the site receive, where are they coming from, how long are they staying, and what pages are the most popular.

We also take a hard look at the website’s engineering, paying particular attention to the code behind each page, as well as how the text within each page is “marked up.” Along the way, we ask our clients for keywords that matter to them, words for which they want their site to be found, when someone is using Google, Yahoo!, or Bing. And we try to match those keywords to the stats we’re seeing and the content on each site page.

It’s a complicated process, because we have to keep our eyes on the big picture, while really drilling down into the details.

As we dig in, we often identify the need for key Landing Pages to be created. A well-renown Internet marketing blog, Hubspot, identifies a Landing Page as “the single most important part of your online marketing efforts … without a good landing page, all of the time and effort you spent driving traffic to your website will be wasted since your site isn’t driving leads.”

Landing Pages give us the options to create special drop zones for content, prepared just for visitors looking for certain keywords or topics related to your business. For example, we can create a special page for visitors who might link to your site from Facbook. We can create a unique page for visitors who might click on your ad in Google AdWords. We can even create “regionalized” pages for folks who are “Google-ing” your services with respect to specific cities/states.

Of course, Landing Pages aren’t the complete answer, but they are a great weapon in our SEO arsenal to utilize, when applicable. Want to know a little more? Click here

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design