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Mobile shopper conversion with your E-commerce Ad campaigns // Feb 26 // JLB

E-commerce Web Design Mobile Conversion Google Ad Guide Consumers increasingly turn to mobile devices for the final purchase. To capture mobile shoppers, it’s more critical than ever for advertisers to have a simple and effective mobile presence. Keep an eye on 4 key principles for a strong E-commerce campaign strategy for mobile. 1. Create a […]

ROI & Online Marketing: How It Works // Apr 20 // JLB

A look at how ROI and content marketing works online. Online marketing can make measuring and tracking ROI easier, but more complex. For example: Tracking can be much easier since the factors one is looking for can be measured if utilizing online tools (much like SEO). As SEO helps increase the visibility one has on the internet, it requires proper […]

Where is Big Data Going, Anyway? // Dec 13 // JLB

Corporations and small businesses have one thing in common: They both thrive on information to survive. The future of big data is a confusing one, but it’s certainly possible to pin down its greater benefits. Already, market leaders are using big data, big data analytics and information-driven solutions to shape the industries around us. Whether […]

In 2016, Digital Marketing Matters for your Franklin, TN Business // Jun 24 // JLB

Marketing has been changing for quite some time. Traditional marketing methods are being replaced by local search, blogs, social media, online ads, emails and more. And when it comes to making buying decisions more and more people are using online searches and social media engagement to research a product or service before deciding what to […]

2016’s Biggest Social Media Trends for Business // Apr 11 // JLB

Social Media Trends – JLB Web Design Franklin TN This year, social media adoption hit a new high. Around the world, there are now more than 2 billion active social media users (growing at a steady pace of 25 percent a year). This means more people now regularly use social media than the entire populations of […]

The 4 Top Rebranding Trends // Mar 24 // JLB

Here’s what happened in the world of rebranding: Online marketing, website designs and then there is branding.  Branding should drive your website design and digital marketing focus. Rebranding is the process of taking an established product and giving it a new look and feel as a means of differentiating it from its rivals while also […]

Everything online is about Digital Marketing // Mar 20 // JLB

Here are the seven paradoxes digital marketers need to embrace in today’s connected world: Content is expected to be available everywhere, but consumers feel exposed to too much advertising and marketing. Brands are publishers and also advertisers. In a connected world, brand stories are global and still need to be told locally. Marketers need to communicate through individual campaigns and continuous content. Marketing […]

Google is removing Right Side Ads – Search Engine Marketing Nashville // Mar 09 // JLB

Google is removing all Right Hand Side Ads on SERPs worldwide JLB, search engine marketing and search engine optimization specialists in Franklin TN, have identified some dramatic changes in Google that makes Local SEO in Nashville, Brentwood TN and your own market even more important than ever.  As reported and confirmed by numerous sources, Google will no longer […]

Graphic Design and Video Design – Nashville TN // Mar 02 // JLB

JLB Web Design and Marketing Creates an Amazing Booth Presence JLB worked closely with Meridian Medical Management to create an amazing graphic design presence at their tradeshow in Vegas.   We needed a top notch impact to get attention in their 20×30 foot booth but not steer away from the brand and service competencies.   […]

Using Heat Maps in your Web Design – What To Know // Jan 06 // JLB

Website Design – Things We Can Learn From Numerous Heatmap Tests More and more requests for heat maps.  A great visual way to better understand your web design and user experience to create a great website experience for your customers.  JLB, Web Design and Digital Marketing Firm from Franklin TN, can help heat mapping, heat […]