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How to Improve Your Website’s Conversion Rate // Apr 06 // support

The ultimate goal of internet marketing is to get a consumer to take a desired action. This most often comes in the form of a sale. However, it could also include getting someone to sign up for your newsletter, make a donation, or simply make an account on your website. Whatever your goal, there is […]

ROI & Online Marketing: How It Works // Apr 20 // JLB

A look at how ROI and content marketing works online. Online marketing can make measuring and tracking ROI easier, but more complex. For example: Tracking can be much easier since the factors one is looking for can be measured if utilizing online tools (much like SEO). As SEO helps increase the visibility one has on the internet, it requires proper […]

Where is Big Data Going, Anyway? // Dec 13 // JLB

Corporations and small businesses have one thing in common: They both thrive on information to survive. The future of big data is a confusing one, but it’s certainly possible to pin down its greater benefits. Already, market leaders are using big data, big data analytics and information-driven solutions to shape the industries around us. Whether […]

Therapy // Mar 28 // JLB

So, I’ve suffered a few “shots to the heart” the past month, and I’d like to use this blog time as therapy — on the company clock, of course. The cool thing about therapy is (not that I have any experience), the patient isn’t expected to make any sense of his own bloviating — that’s […]

Facebook's Makeover // Feb 27 // JLB

Facebook changing its layout is like the grocery store moving the bread aisle. It takes a while to get used to and to find your way around again. The latest Facebook change is no different. Some people like the fact that you can instantly see photos of friends and information about the person whose profile […]