JLB Blog

:

Featured Post

What is Search Engine & SEO Marketing? // Jun 08 // support

  Defining Search Engine & SEO Marketing Search Engine Marketing (SEM) and SEO Marketing is a popular means of optimizing content and socially connecting with your online target audience. The world of internet marketing is competitive. It is also quite varied. There are many different ways for a company or website to contact potential customers […]

How to Improve Your Website’s Conversion Rate // Apr 06 // support

The ultimate goal of internet marketing is to get a consumer to take a desired action. This most often comes in the form of a sale. However, it could also include getting someone to sign up for your newsletter, make a donation, or simply make an account on your website. Whatever your goal, there is […]

A Guide to Buyer Personas // Mar 23 // support

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Why You Need Digital Marketing // Feb 12 // support

Why You Need Digital Marketing? Your customers are online. So why would you spend money and time trying to address them with conventional marketing methods? Digital marketing is the best way for businesses of any size to engage their customers. This could take the form of inbound marketing, Google ads, social media posts, or any […]

What SEO Can and Can’t Do for Your Company // Jan 14 // JLB

SEO is alive and well, and it can be a powerful marketing tactic for your company. Having your website rank on Google will result in organic traffic which will almost certainly lead to sales. In an increasingly digital world, making sure your business is visible online is critical.   But SEO isn’t magic, and it’s important to […]

Enhanced SERPs, SEO, and How to Prepare Your Business // Jun 30 // JLB

Have you noticed that when you type a query into Google that the results you get look a little different than they did a few years ago. It used to be Google presented you with a pretty straightforward list of sites that earned the top spots according to their current algorithm. Today, search result pages […]

Mobile shopper conversion with your E-commerce Ad campaigns // Feb 26 // JLB

E-commerce Web Design Mobile Conversion Google Ad Guide Consumers increasingly turn to mobile devices for the final purchase. To capture mobile shoppers, it’s more critical than ever for advertisers to have a simple and effective mobile presence. Keep an eye on 4 key principles for a strong E-commerce campaign strategy for mobile. 1. Create a […]

ROI & Online Marketing: How It Works // Apr 20 // JLB

A look at how ROI and content marketing works online. Online marketing can make measuring and tracking ROI easier, but more complex. For example: Tracking can be much easier since the factors one is looking for can be measured if utilizing online tools (much like SEO). As SEO helps increase the visibility one has on the internet, it requires proper […]

Where is Big Data Going, Anyway? // Dec 13 // JLB

Corporations and small businesses have one thing in common: They both thrive on information to survive. The future of big data is a confusing one, but it’s certainly possible to pin down its greater benefits. Already, market leaders are using big data, big data analytics and information-driven solutions to shape the industries around us. Whether […]

In 2016, Digital Marketing Matters for your Franklin, TN Business // Jun 24 // JLB

Marketing has been changing for quite some time. Traditional marketing methods are being replaced by local search, blogs, social media, online ads, emails and more. And when it comes to making buying decisions more and more people are using online searches and social media engagement to research a product or service before deciding what to […]