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You need us….You know you do – Part 3 // Nov 04 // JLB

We have finally reached the half-way point on our journey through the steps of branding. And in my opinion, these next two steps could be the most important to your brand…

1. Define the Problem


Creekstone Model Home Opening // Oct 23 // JLB

Remember when I posted a couple blogs about brand/identity development? Creekstone was the client that I used as an example and on October 23, 2008, all of that stuff that I talked about came to fruition when we had the Creekstone model home opening/Ed

You need us….You know you do – Part 2 // Oct 16 // JLB

I’m sure that most of you have been sitting on the edge of your seat just anticipating the next two steps in developing a brand and how designers make is better, easier and more productive. Well, wait no more….

1. Define the

be yourself // Oct 03 // JLB

I know it’s been a while since my last post, but I have an excuse: I just got married. Which brings me to my blog entry topic for this month…self-branding. (If you’ve b

You need us….You know you do – Part 1 // Sep 04 // JLB

Once upon a time, designers just sat behind their desks and worked their magic without much interaction with clients or other team members (writers, photographers, etc.). Fast forward to the 21st century – the job description “designer&rdqu

Can't Live Without It // Aug 12 // JLB

Why is design important?

This is the question I asked my fellow employees as I gave my first presentation at JLB, and I got some awesome answers.

Initially, as I was doing some research (for that nerve-racking presentation), I found a blog

Girls Just Want To Design // Jul 28 // JLB

Little did I know that when I walked into JLB the first day that I would be tipping the gender scale in favor of the females. And it was about time! The male-dominated world has slowly but surely been turned upside down by its female counterparts.


Step Two: "I said 'branding,' not Brandy…" // Jul 01 // JLB

In my last post, I simply described the act of logo creation. While logos are totally sweet and an important part of any business/organization, branding is the more general term that encompasses the logo, tagline/slogan and overall design scheme. But b

Introducing… Me // Jun 23 // JLB

Hi. I'm Lauren Carlton – a newlywed, a new resident of Nashville, and the newest member of the JLB family. As the graphic design intern, my role is to tackle design jobs, work through problems, and basically do what I am told.

While wo

Identify Yourself // Jun 10 // JLB

JLB has been growing ever since I came on board 6 months ago. We've really morphed from a mostly Web design firm to more of a full service design firm. Where we once specialized in Web design, CMS creation and SEO, we now concentrate on print and i